Question

Using practical examples, carry out a SWOT analysis to an
organisation you are familiar with and highlight the advantages and
disadvantages of using this tools

Answer 1

Solution

SWOT analysis of an organization helps in decision making process for it's stakeholders.It helps them to prepare their strategies,threat from other companies,make use of the opportunities available to the organization and improve and get rid of it's weaknesses etc.,

Here,I am taking the example of TATA Motors.

Strengths

- Strrong domestic player specially in the commercial segment

- Has a strong global presence and a global brand

-Mergers and Acquisitions has/ will help in further global expansion into new markets

- Strong R& D Team and investment into the same

-Strong leadership

Weaknesses

- Brand Positioning

- Weak cost control measures

- No new launches in domestic market,so falling market share and ROI

- Value of its domestic market sales minute in comparision to global sales

- Very high diversification causing issues in sales growth due to global uncertainity

Opportunities

- Expanding into new markets especailly underdeveloped countries

- Expansion to new markets through JV due to strong brand equity

-Scope for Increased focus on passenger segment

Threats

- Over diversification in markets causing barrriers to sales due to global uncertainity

- Increasing competition from other players

-Cost leadership and new launches from competitors

-Improving the cost management of it's foreign subsidaries

Hope this helps !! Please give a ThumbsUp Rating for the same !! Comment in case of any queries !!