About Organisation
Levi Strauss and Co. is an acclaimed clothing organization which
has 4 significant brands under it; Levi's, Signature, Denizen and
Dockers. The Levi's denim is its most well known brand and has made
a faction in the youthful age. The organization is headquartered in
San Francisco, US.
Strengths in the SWOT Analysis of Levi Strauss
:
- Solid Portfolio of Brands: Levi Strauss has
the accompanying brands under its kitty: Levi's, Signature, Denizen
and Dockers. All these are built up brands and have solid ubiquity.
This causes Levi Strauss to assemble client review and expanding
deals year on year.
- Solid Global Presence: Levi Strauss items are
accessible in more than 110 nations and it has more than 60
creation offices around the globe which fortify its market nearness
and offer. This additionally diminishes the danger of over reliance
on a particular geographic market.
- Different circulation channels: Levi Strauss
conveys its items through different dispersion channels including
the chain of retailers, organization stores just as on the web.
This helps expanding market entrance of the organization.
- Associated with youth: Levi Strauss has a
famous picture in the adolescent as it brings out smart items
focusing on little youngsters and young ladies. This fortifies its
image value.
Weakness in the SWOT Analysis of Levi Strauss
:
- Over reliance on barely any discount clients:
Levi Strauss is vigorously subject to its 10 significant
wholesalers who represent over 31% of its net incomes. Any break in
contracts with these can influence the money related states of Levi
Strauss.
- Reliance on contract makers: Approximately 97%
of Levi Strauss' items are from free item producers. These makers
are situated in 30 distinct nations. Reliance on free makers builds
the business chance for Levi Strauss.
- The guile of brand name: Levi Strauss has been
a survivor of the trickery of items before and this influences
brand picture and furthermore impacts deals. This has hampered a
great deal of Lev Strauss' the same old thing.
Opportunities in the SWOT Analysis of Levi Strauss
:
- Development in the US clothing market: There
has been a steady development in the US attire showcase though
gradually. This guarantees steady development for Levi Strauss in
perhaps the biggest market which represents about 24% of its
worldwide deals.
- Improving Lifestyles in rising countries: With
expanding per capita pay and improving the way of life of the
individuals from developing countries, attire showcase is set to
profit by the potential increment sought after for marked
garments.
- Web based retailing: Levi Strauss has 4 brand
devoted sites through which it conveys its online retail business
and is likewise present through different other online stages. With
development in web based retailing, Levi Strauss can use its image
value to epitomize the interest made.
Threats in the SWOT Analysis of Levi Strauss
:
- Rivalry: Being a worldwide brand in the attire
business, Levi Strauss faces serious rivalry from different other
worldwide and nearby brands. With quick changing patterns in style,
the organization must be refreshed and maintain enhancing in
control to remain in front of the opposition.
- Expanding Labor costs: Labor costs have
expanded everywhere throughout the world which builds creation
costs for the organization. This influences the valuing structure
and the deals of the organization.
- Web based business permits new brands to
enter: Before the foundation of the E-trade world, it was
hard for another brand to enter the market and build up itself. Be
that as it may, with the E-business set up everywhere throughout
the world, new brands have an incredible stage to rival any
semblance of Levi's.
Please please upvote ,God bless you .Thank you