Question

Please use the appropriate variables of one segmentation method to illustrate how can marketing managers from a car company segment the market.

Answer 1

Market segmentation is the way toward separating an objective market into littler, increasingly characterized classifications. It portions clients and crowds into bunches that share comparable qualities, for example, socioeconomics, interests, needs, or area.

Car Company Segmentation

Demographic

A basic case of B2C segment division could be a vehicle maker that sells an extravagance vehicle brand (ex. Maserati). This organization would probably focus on a group of people that has a higher pay.

Psychographic segment

The extravagance vehicle brand may decide to concentrate on clients who esteem quality and status. While the B2B endeavor promoting stage may target advertising administrators who are propelled to expand efficiency and demonstrate an incentive to their official group.

Behavioral Market

A B2C model in this section might be the extravagance vehicle brand deciding to target clients who have bought a top of the line vehicle in the previous three years. The B2B showcasing stage may concentrate on drives that have pursued one of their free online courses.

Geographic Market

A case of geographic division might be the extravagance vehicle organization deciding to target clients who live in warm atmospheres where vehicles don't should be prepared for the warm climate. The showcasing stage may center their advertising endeavors on urban, downtown areas where their objective client is probably going to work.