Question

Using the four segmentation bases and variables of Marketing describe yourself in terms of the product category of clothing.

Answer 1

The four types of segmentation in marketing are:

• Demographic segmentation: the segmentation based on acquired statistical data. Well in a cloth category some of them include Age, Size, gender just to name a few. Kids have different set of designs when compared to adults. The same applies to genders and size as well. Some firms launch marketing campaign specifically targeting the plus size demographic due to the dearth in cloth choices for them.
• Psychographic segmentation: This segmentation in marketing is done with respect to personality, preferences and characteristics of a consumer. For instance, in clothing some people might prefer luxury products over the contemporary ones, or some potential customers might be more allured towards casual clothing. Basically a segmentation based on lifestyle is made through this.
• Behavioral segmentation: As the name suggests, this segmentation is done on the basis of the consumer's reaction and purchasing habits. In the scenario of clothing industry, this could be seen as how well a consumer engages with your brand through comments, inquiries on social media, how often do they visit the site and the coversion rate, and ofcourse their purchasing trends.
• Geographic segmentation: probably one of the most important segmentation in marketing, this deals with consumer segmentation on the basis of country, city and in some cases climate for seasonal clothing segments. A plethora of relevance is seen in the clothing industry as well. Clothing interests suited to a particular country are marketed extensively through campaigns and affilitates. In winter season, warm clothes, sweaters, blankets are promoted more than anything else. I would say that geographic segmentation is the basis for all the others mentioned above this.

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