Question

In your initial post, identify a product or service that you recently purchased. Describe the steps you took during the consumer buying process and identify the factors that influenced your purchase decision.

Respond

Review the consumer purchase decisions of your peers and in your replies identify at least three (3) examples of business-to-business (B-2-B) transactions necessary to produce the end product. For example, if a student explained why they purchased a Nissan Altima you could describe the following business purchases: Bose speakers installed in the car, office supplies used by corporate headquarters, and insurance for the franchise dealership. How might the B-2-B buying decisions differ from the consumer buying process?

Answer 1

The product I recently purchased was a Microsoft desktop computer.

Consumer Buying Process of mine:

  

During the phase of buying this computer, I went through a full 6 step process like any other regular consumer.

1. The very first step I went through was the analysis of what the problem I had with my existing computer.

2. Once I recognized the process, I went through the process of obtaining, the information on the new product and its features

3. Then, I went through comparing the alternates with the similar features

4. The fourth step was my concern about the design, pricing options, discounts and the payment options as well

5. I purchased the item.

6. Last step was after purchase evaluation. I analyzed if the product really served my purpose. If not, I could return the product.

Analyzing my buying decision with the B2B transaction examples:

I would review my own buying decision with 3 major factors.

1. Review: This factor made a major impact with my decision of buying this computer. I spoke to many of my friends and colleagues regarding their opinion about this computer. Their positive views made me to purchase this computer.

For example, I also bought a keyboard as an add-on item along with this desktop computer for which I went through all the reviews over the online shopping websites like Amazon and also websites of companies like BestBuy.

2. The Crowd: Social norms and the expectations plays a major part in most of our daily life purchasing preferences. My buying decision did depend more on the crowd behavior than I thought. Its always the crowded shop pulls more and more customers.

For Example, I recently purchased a multimedia speaker along with this computer, for which I visited Best buy, an electronics retail store to get an idea on the speakers. I was looking for a speaker which would be compatible for this desktop. I noticed many people preferred Bose speakers. Even though I know these speakers were good, I always knew these were expensive than the other speakers with the same features. But I was tempted to buy these speakers by the crowd who were purchasing Bose speakers.

3. Simplicity: I was never looking for PC with features like GT 710 2GB 2 GB GDDR3 Graphics Card or any other extraordinary feature, but I always wanted a simple basic computer which serves my purpose. This led me to purchase this product

For example, I recently preferred a regular USB mouse as an added accessory with this computer. Here, I preferred an USB mouse over the Bluetooth, since I felt a Bluetooth mouse is more complicated and sometimes can slow down my computer’s speed.

B-2-B buying decisions vs the consumer buying process.

I consider that end user of the product or service is the main difference between the consumer buying process and the B-2-B process. The consumer buying process involves on how a consumer or an end user would behave when purchasing the product. On the other hand, B2B decision making process involves on “How to address the customer’s needs” where the customer usually would be another business or organization. Basically, when compared to the regular processes, B2B transactions are more always complicated which involves multiple members of the organization which is buying and selling.

**Note-Thanks & Good Luck!!!

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