Question

In: Economics

Identify the distribution channels used for a product or service or service of your choice. Be...

Identify the distribution channels used for a product or service or service of your choice. Be as specific as possible explaining the process for your product or service.

Please respond in 200-250 words

Solutions

Expert Solution

Explanation:
Distribution channels for product or service:
There are many channels available in market for distribution for product or services some of it we will discuss below.
Wholesaler:
This is the one of channel that manufacturer use to distribute their product, wholesaler keep stock in large number to distribute further to retailers and small re-sellers in market. Mostly wholesaler or distributor will sell product in large number are lower price than retailer because of number quantity involved it in higher profit for bulk selling.
Retailers:
Retailers are the one who owns smaller shops or malls owner who send it to customer directly to retail price which certainly higher than wholesaler. Retailers deals with direct customer and they sell small number or loose product in market.
Internet:
This is the most popular channel in modern world where company or manufacturer directly sell to customer and there is no middlemen between them, price will be relatively lower compared to retailers since there is not distribution cost involved in this.
Sales team:
In this channel company directly dispatch their company sales team to sell their product to customer. Example: Sales expo, exchange exhibition etc.,

Distribution process:
i would like my product to sell through e-commerce/internet which is very easy and affordable channel to reach customer, also this process is fast and affordable.
Order:
This is the first step where customer order the particular product and give they desired delivery location for product to be delivery. As order is received the dispatch team work on.
Dispatching:
In this stage dispatch team prepare order and process it to shipping stage, executive find the product in warehouse or where product is stored and pack it for further shipping.
Shipping:
In this process whether courier partner or company's own transportation service pick up the product and mark it with labels and scan for shipping order.
Delivery:
The final step consist of delivering the product to end customer at their desired location with help of courier partner or own delivery transportation service.


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