Question

Why is November a great time to introduce the Playstation 5 and what will Sony have to do to supply enough units for initial sales?

Answer 1

November is a great time for introduction of PlayStation 5 for Sony because this is a holiday session and this is a targeted business strategy in order to target group of customers as they will be on the holidays and this is a time when bunch of next-generation games will be launched so that will be a perfect combination for the Sony PlayStation 5 launch itself in the November because that will be increasing the demand for the Sony PlayStation because of increasing introduction of next generation games in November only.

It is a strategy which has been adopted by management of Sony Noida to target the holiday season and also coupled the benefits which arising out of introduction of games of next generation and hence it will be leading to high demand.

Sony will be having to manage through initial build up of inventory and they will have to stock up in order to anticipate the demand and they will have to fulfill the demand by increasing their supplies on conservative basis by prepre estimation of demand.