the highly customized approach to offering products and services that match the need of a particular...

the highly customized approach to offering products and services that match the need of a particular customer is called

Expert Solution

The ihighly icustomized iapproach ito ioffering iproducts iand iservices ithat imatch ithe ineed iof ia iparticular icustomer iis icalled iOne-to-One Marketing.

One-to-One Marketing iis ia itype iof idirect imarketing iwhere isalesperson icommunicates idirectly iwith icustomers. iThis iis ia icustomer ioriented imarketing iin iwhich icompany iuse icustomer irelationship imanagement istrategy ithat ifocuses ion ipersonalized iinteractions iwith icustomers ior itargeted iaudience. iIt iis ialso isaid ithat iwhen ia isales irepresentative ilistens ito ithe icustomer. iSpecifically, ithey ilisten ito iwhat ithe icustomer ineeds iand ithen ipropose iservices ithey ican ioffer. i

There iare itwo itypes iof ione-to-one imarketing: i iPersonalization iand iCustomization

1. iPersonalization i- iIn ithis ithe isellers imainly ifocus ion ithe itastes iand ipersonal ipreferences iof itheir icustomers. iThe iseller idoes ithis ion ian iindividual ibasis, ithereafter, iaccording ito ieach iindividual’s itaste iand ipreferences ithe icompany icustomizes iits imarketing istrategy. iWe ican iuse iexample iof iAmazon.com, ithis ionline iretailer iwebsite isuggests inew iproducts ito itheir icustomers iwhile ivisiting ion iwebsite.

2. iCustomization i- iIn ithis ithe isellers iprovide iopportunity ito itheir icustomers ito icustomize ithe iproduct iaccording ito itheir ispecific ipreferences ior itastes. iFurther, ithe icompany idoes inot ifocus ion ilearning iwhat ieach icustomer’s itastes iand ipreferences iare. iWe ican iuse iexample ia icar imanufacturer iwho ioffers ithe ibasic icar ito itheir icustomer ibut ithe icustomers ican iadd ifeatures ithemselves, isuch ias icolor, iwheel, iengine isize, itypes iof iseats, ietc. iaccording ito itheir ipreferences.

Rahul Sunny answered 7 months ago

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