Question

How are consumers' buying processes and behavior changing in the global epidemic environment? Explain with examples.

Answer 1

Consumers buying processes and behaviour are changing due to Covid-19 in the global environment.

Now consumer wants to purchased those goods which is benefical for their health like mask etc.They are purchasing those product which is necessary to protect their health.They are doing pantry preparation.They are purchasing goods in panic.Some of the buying is just for saving goods in the store for future reference.They are not doing regular visit at market for buying instead they are doing online shopping.They are not living in luxury life .They are coming back to their normal life like buying only those goods which is benefical for their health and are of basic need.They are maintaining their health management.E-commerce transaction is increasing day by day.They are purchasing online subscription of entertainment services.They are utilising their time by reading of news paper etc.there is greater media consumption.they are not searching for branded good but searching for convinent places.