Answer.
An executive summary is a concise version of a lengthier
document, proposal, or multiple related reports. It is one of the
first things (and sometimes the only thing) recipients of your
document will read; therefore, it should be short and (often)
persuasive. Executive summaries are commonly used in business
plans, marketing plans, proposals, and other longer documents in
order summarize and highlight main points. Remember that readers
often do not have much time, so you have to capture their attention
quickly, and convince them to keep reading.
- Though the executive summary is typically at the beginning of a
document, many writers benefit from writing it last. This allows
the writer to thoroughly develop all conclusions and arguments
during other stages of the writing process, and simply focus on
summarizing and persuading in the executive summary (rather than
developing new arguments).
- Assuming you are writing the executive summary last, do not add
anything new to it; anything included in the executive summary
should be in the larger document.
- Be mindful of tone, and consider your readers when developing
your executive summary. Are they experts on the topic, or
generalists? If they are experts, you can likely use professional
jargon, but if generalists, use terminology easily understood by
all.
- Executive summary lengths vary according to the length of the
larger document, and are usually anywhere from 1-4 pages. As a rule
of thumb, executive summaries are 10% of the entire document or
less.
Hope I have answered your question correctly. Keep studying.
Have a nice day.