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In: Economics

A 10 page double spaced executive summary over key ideas that will be used in daily...

A 10 page double spaced executive summary over key ideas that will be used in daily professional practice?

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Expert Solution

Answer.

An executive summary is a concise version of a lengthier document, proposal, or multiple related reports. It is one of the first things (and sometimes the only thing) recipients of your document will read; therefore, it should be short and (often) persuasive. Executive summaries are commonly used in business plans, marketing plans, proposals, and other longer documents in order summarize and highlight main points. Remember that readers often do not have much time, so you have to capture their attention quickly, and convince them to keep reading.

  • Though the executive summary is typically at the beginning of a document, many writers benefit from writing it last. This allows the writer to thoroughly develop all conclusions and arguments during other stages of the writing process, and simply focus on summarizing and persuading in the executive summary (rather than developing new arguments).
  • Assuming you are writing the executive summary last, do not add anything new to it; anything included in the executive summary should be in the larger document.
  • Be mindful of tone, and consider your readers when developing your executive summary. Are they experts on the topic, or generalists? If they are experts, you can likely use professional jargon, but if generalists, use terminology easily understood by all.
  • Executive summary lengths vary according to the length of the larger document, and are usually anywhere from 1-4 pages. As a rule of thumb, executive summaries are 10% of the entire document or less.

Hope I have answered your question correctly. Keep studying. Have a nice day.


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