Question

What are the various strategies utilized by Amazon and Walmart? Compare and contrast in order to differentiate the strategies implemented by both companies. How do these differences affect their market valuations? Remember to post links and sources for your answer.

Answer 1

The strategies used by amazon and Walmart for improving market valuation is entirely different.

The company amazon focuses ultimately on long term success and they gives less importance to their short term business their. the long term objectives of business has grater impact on overall Sterges of the firm. The company try hard to maintain the values of the firm and customer satisfaction. As we know amazon is a company that focuses o door to door delivery of products. Thus customer profitability is very important. The company maintain a standard quality in products and offers various features and services. The satisfaction followed by amazon is considered to be the best, because they started as start ups and now expanded to millions. The company trains their employees to get their employees with the customers. Amazon provides goods at very low prices for getting competitive qadvantages.It follows the method of targeting wide customer range.It uses competitive , public relations,events for promotions are conducted for this. It applies advertising selling unique as it have widest range of choices for products. Efficient use of online marketing strategy,sponsored search are the integrated marketing strategy of the company.

Walmart is a company which give primary consideration to the customers.Direct strategy is the strategy for their marketing of products. It goes outside the country and select countries and use to build alliance with existing or new patner.Then use to target other large market forces of other strong countries.Local adaptation is also thrice stratergy.Walmart adopts low cost for marketing of products to increase demand.It reasons to the success of the company.Cost leadership strategy is adopted is an effective key of its sucess.They always keep their price low . they gives performance linked compensation and bonus to employees to their the employees.They have a encourage e commerce platform or selling goods. strong has lot of retail outlets all over the country. they always maintains price Walmart in various products ignorer to attract the customers. the middle and lower class are given more priority. they wont target the wealthy customers for distributing products. the prices of Walmart is always customer friendly. There are Walmart payment methods various for the convenience of he loyal customers.

the difference e between marketing strategies of amazon and Walmart are , amazon focus in online selling Walmart whereas Walmart focuses only on physical groceries. the customer experience ans satisfaction is given more importance by Walmart .Amazon proved thie excellence on e commerce. The targeting capability of Walmart is limited compard to the other. They offers only th keyword targeting but amazon targeting is automatic on the basisi of keyword and products.