Question

Explain why it is important for Starbucks to expand from North American market to China. Give full rationale with supporting remarks/.

Answer 1

It was the aim to every business person to spread their business to many countries. Starbucks was one the best leading company had decided to expand their store from North America market to the China. There are many reasons behind the expansion of the market they are Starbucks wants introduce their taste to different countries and to have more success, Chine contains many kinds of regional based markets is an main factor to open the store in the china, we know that at present China was the fast growing countries if Starbucks expanded their stores profits will be raised.

As China was the country where there are more tea drinkers and they never drink coffee at all but Starbucks without any hesitation opened their store by introducing new beverages which are available in the local areas. China had the homogeneous and complex market with different kinds of cultures and traditions but Starbucks teamed up with the local people to target the consumers. At present many of the people who live in China are addicted to the coffee this was because of the Starbucks.