Question

In: Operations Management

Study Nike's environmental goals and analyze the results briefly.

Study Nike's environmental goals and analyze the results briefly.

Solutions

Expert Solution

The main environmental goals of Nike are:

  • To reduce its environmental footprint by atleast 10% by 2020
  • To use 100% renewable energy for its operations so as to control its emissions.
  • To manufacture its products only in contracting factories that are 100% sustainable
  • To attain zero waste by 2020

The company has been consistently reducing water usage and wastage generation by adopting innovative technologies. For example through their colour dry technology, Nike dyes the fabrics without using any water. Similarly by using Flyknit technology the company reduced its wastes by more than 60%.

Through their reuse program, Nike recycled more than 30 million shoe pairs. After 2008, the company reduced their engery usage by more than 50%. Nike has been using polyester made of recycled plasitic to make its products. By continuously improving its manufacturing processes, Nike aims at achieving its zero waste target by the next decade.

Overall, the company is consistently working towards achieving its environmental and other sustainability goals. Compared to the last decade, Nike definitely fared well in its environmental performance. Now, in the next decade the company definitely looks like achieviing its ambitious environmental and sustainability goals.


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