Question

Study Nike's environmental goals and analyze the results.

Answer 1

VRIO analysis of Nike.

Nike's core competency is differentiation and branding.

By differentiating itself from the other brands and providing the quality products with an extreme research as well as development is one of the main qualities of the organisation. This is specific term is the core competency of the night given differentiate it from the competitors in the same industry. Man having a dominating differentiation as well as branding strategy, nike has successfully created its market and it is dominating the market by a huge margin.

By having a core competency which is directly relatable to the differentiation as well as branding, nike has been successfully dominating the market with the help of its research and development and provision of the sports shoes do the athletic society. Why having a premium brand identity Nike is successfully creating its brand identity into the different Markets and provide quality products. Is a specific marketing strategy also forces competitors to provide products in lesser price is which directly increase the influence of the Nike in the market.

All in all vacancy branding strategy as well as differentiation in the core competency of my key in the market.

Value

Has always been a global leader and provision of the athletic textile as well as sports industry. My having extreme experience in the same field nike has an extreme ability to research and development new products according to the markets need. Nike have all the needed facilities from manufacturing plant to the delivery locations which directly allowed them to persuade new markets by initiating new turns into the market. Nayaki Fights the competitor with the research and development and provides a superiority in different markets by utilising the overall knowledge. Nike is capable of using days capabilities to dominate most of the markets as the working structure of Nike is huge.

Rarity

Company has been always a Pioneer in the industry. By creating different products which directly went out of the league from the mainstream products is the general criteria for nike. It is a operated by a group of a small number of competitive firms. As like you have a corrective focus on each and every segment in the sports as well as Other industries other competitors can gain advantage over Nike. But my keys resurgent development can overcome this specific problem in the realtime which makes it semi rare for the specific industry.

Imitability

is product has been developed with intense research and development since it was dealing in its product Ranges. This is Pacific company is very expensive to duplicate as if products are produced with very high quality materials and usually differentiate it with the copied products. Nike has successfully dominated the market by providing the quality products towards the specific market. And created a Unique Identity in the Marketplace.

Organisation

Nike's organisation is considered as one of the most innovative organisations with our culture which is directly oriented towards innovation. My constantly using a sustainable profitable results within the market and directly I had in research and development for the athletic footwear market in the meantime is one of the main qualities of the organisation companies owned resources as well as capabilities along to innovate as well as take risk according to the market to be a market leader

In the mid nineties Nike was accused for paying less to their employees as well as using the child labour in the factories which leaded them to a drop in sales as well as a bad image in the society. This is specific news created negative impact on the company's profile around the globe just like the company doesn't recognize that its involvement with the suppliers is also a very bad thing for their image.

The problem began with improper resource management team of nike which collaborated with the different what is around the world to supply them the manufactured goods without having a proper survey over the companies were responsible for manufacturing for Nike, companies management system decided to go with the manufacturers and does not had a look in companies work structure on the environment.

Nike's policy of working with the independent supplier for their products was the biggest mistake of the supply chain management system which lead them to unethical crisis

This specific incident was focused in the media for a long time for supporting the child labour as well as being low wages to their customers. Authentically Nike was nowhere related to this child labour incident but as those manufacturing facilities are a part of Nike's supply chain management system. That's the specific term was amazing story for all the media houses at the time. Media companies portrait 90 as an unethical manufacturer with exploiting image. Suddenly all the houses were talking about the child labour and how it is involved in paying low wages to his employees.

For avoiding the crisis company should have done these things:-

Company should have recruited a proper management system which reviews all the manufacturing facilities before involving them into the supply chain management.

Periodically auditing manufacturing facilities, looking for any unethical practice should be done by the company because these independent manufacturers are directly related with the company's image.

By setting of your own manufacturing plants Nike can regulate and maintain the ethical structure of their company as well as avoiding the crisis.

Investing in the article is diverse platform with cultural diversity also helps in reducing the overall unethical practices in an organisation when investing in the socially accepted organisations should be done .

By properly looking at the wages of their employees and having an eye on the company responsibility towards the society is also very essential in developing a positive image. This positive image would help the company to avoid the crisis as the standards of the company would be very high.

The labour crisis of night was handled by them in a very good manner which face everything and regain the company is brand image after sometime by doing the positive practices as well as increasing the wages of labour and bending the total use of child labour in the manufacturing facilities.

Other businesses should learn the importance of giving attention to the supply chain as well as other factors. Company does not properly provide any attention to it supply chain and gets away from the responsibility result would be worse, If a company does not maintain its auditing program towards the ethical practices of their company, crisis like Nike can happen anytime.

For maintaining the brand image in the society as well as keep gaining the same profit which the company is getting right now or making progress inside the industry, from this incident are very very important as they affect the overall image of the company as well as the sales.

If the situation was handled poorly then the company would have gone bankrupt as nobody wants to buy products from an unethical company who uses child labour to produce its products. Companies should learn that using unethical practices in your manufacturing facility would lead you into a trouble and create a condition where you company would not be able to work.