Is marketing control really necessary in a marketing plan or is it an optional managerial exercise?

Expert Solution

Marketing control is very much a part of marketing plans, at least for companies wishing to be successful. Without a control mechanism, there is no real purpose to a marketing plan because there will be no way to measure whether the plan has been successful. Marketing controls also allow for reasonable forecasting mechanisms to be in place for future marketing plans.

Junaid answered 9 months ago

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