Describe how to sell the marketing plan and use it to prepare for the future.

Solutions

Expert Solution

A marketing plan must be sold to members of the marketing/sales department, vendors/ad agencies and others, and top management. Changes in major objectives such as annual sales volume and in major strategies always require approval by top management. Have students present their marketing plan to the class as if the class were the top management. Ask them to “sell” their plan to the class.

Junaid answered 2 months ago

Next > < Previous

Related Solutions

Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus...

Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plan Template (also available following p. 72) to assist you and be sure to include your responses to each question in that template. You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format....

1. As the marketing manager of a company, you are entrusted to prepare a marketing plan...

1. As the marketing manager of a company, you are entrusted to prepare a marketing plan to develop a new organic herbal tea brand that has health benefits. a. Identify one marketing objective /goal for the above-mentioned product? b. Which market segmentation would be most suitable to target your marketing strategies and explain reasons for selecting this market segmentation? c. How would you apply marketing mix to satisfy the wants and needs of this target market? Discuss briefly. 2. Identify...

PURPOSE The purposes of this assignment are: 1. To prepare a marketing plan for a company....

PURPOSE The purposes of this assignment are: 1. To prepare a marketing plan for a company. 2. Conduct the necessary studies and analyses which is to be included in the marketing plan. 3. Recommend the appropriate marketing mix strategies, implementation, evaluation and control to realise the marketing goals set in the marketing plan. INSTRUCTIONS: Select a low cost airlines over the world such as AirAsia, Norwegian, EasyJet, Jetstar Airways, AirAsia X, WestJet, IndiGo, Southwest Airlines, Eurowings, Scoot, Ryanair, Jetstar Asia,...

Describe how the 5Cs, STP, and the 4Ps fit together to develop a marketing plan.

prepare a marketing plan for japan? Also explain the important areas taken into consideration while prepare...

prepare a marketing plan for japan? Also explain the important areas taken into consideration while prepare plan

Prepare an international marketing strategy for the future three years of the brand; product and brand...

Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategy plan will include the following: Select one new country market for future market development. Select one existing country for further market penetration. Select one existing country for future divestment (exit). Your selection criteria (Review Chapters 6, 12). Must include and explain three (3) multi-attribute evaluation tables that include twice the number of countries as candidates) (Review Chapter 11)....

Describe the mechanisms and tactics terrorist organizations are likely to use in the future? How is...

Describe the mechanisms and tactics terrorist organizations are likely to use in the future? How is the hacker community changing with the spread of the internet?

Business start-up Describe how the company developing marketing strategies, marketing plan, collecting information and forecasting demand...

Business start-up Describe how the company developing marketing strategies, marketing plan, collecting information and forecasting demand for the new product.

I. Prepare a marketing plan for a new or existing product, service, or idea. Include the...

I. Prepare a marketing plan for a new or existing product, service, or idea. Include the following information: a) Executive Summary (A summary, no longer than one page, of the marketing plan) b) Specifically identify and describe each factor of the marketing environment (internal and external) c) Marketing plan (specify resources, objectives, marketing strategy) d) Target market e) Describe marketing mix (product, distribution, promotion, pricing decisions) f) Include a SWOT analysis II. Grading is based on completeness, thoroughness and creativity...

how do your prepare a bankruptcy plan

Subjects