In this unit you will be completing the first two sections of a
Strategic Marketing Plan. This plan is to be based on your New
Shoes Simulation company. Marketing Plan Section I: Situation
Analysis (Internal and Environmental Analysis) The internal
analysis (company history) Market Description (competitor's
analysis) Current Marketing Mix Description/Situation ( Existing
Product, Price, Distribution, Promotion) The environmental analysis
(SWOT- Strengths, Weaknesses, Opportunities, Threats) Marketing
Plan Section II Objectives and issues: at least 2 objectives
(specific and measurable) Marketing...