Question

Competitor Analysis

Please choose who you believe is your most significant competitor and respond to the following questions.

Business Definition: What business does this competitor appear to be in? What markets do they serve, what customer needs are satisfied?

Source of Competitive Advantage: What do you believe this competitor views as their source of competitive advantage?

Strengths and Weaknesses: How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

Self-Analysis: How does this competitor view your firm? Do they consider you a threat? What weakness(es) does your firm have that might be viewed as an opportunity for this competitor?

Strategic Assumptions: What moves do you anticipate this competitor will make in the next 3 years and how will you respond to them?

Answer 1

Competitor Analysis

I believe the most significant competitor is Wal-Mart Stores Inc.

Business Definition:

They do the ecommerce business. Walmart having the retail stores. They serve the retailer market as to satisfies the customers need directly. The customers everyday needs are satisfied by the Wal-Mart Stores Inc.

Source of Competitive Advantage:

I believe that this competitor views as their source of competitive advantage is the slogan that everyday lowest price attracts the customers in bulk. They actually provide the product at the lowest price than others retail players prices.

Strengths and Weaknesses:

The primary strength and weaknesses of this competitor is being as follows:

Strength:

1. High efficiency of supply Chain
2. Global organizational size

Weakness:

1. A very little range of profit margin
2. The business model is easily copied by others in market.

The weaknesses while defending against their strengths can be enhanced by the change in the Sales volume or in the profit margin as by enhancing the price of some product time to time which may not work for the disappearance of the customers from the stores. The business model should be enhancing with the complexity so that no one can copy the model for their business.

Self-Analysis:

This competitor views my firm as the main competitor to them. No, they consider that they have got the opportunity so as to compete in the market with my firm and lead the market. They had the opportunity as the many product in the market are not healthier or organic which my company provides. As my firm does not much concern about the prioritize healthful products in its stores so they take this weakness as an opportunity to their business.

Strategic Assumptions:

The moves which I anticipate this competitor will make in the next 3 years are enhancing the size of the business, providing the organic foods in their retail stores, they might enhance the prioritizing the products which some extra benefits to the customers every time when they buy the product, they enhance the product quality, they might look for the change in the profit margin.   I would respond to them by giving them competition in the business. I would have the strategy of differentiation for the targeting the market. I do the deeper segment analysis of customers for the focus on the target market. My company would stick to the present customers of the company and slowly expansion of the business.