In: Economics
Analyze the competitive environment to determine the Harley Davidson’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term.
Harley Davidson is a well recognized motorcycle manufacturer in United States.On doing a competitive analysis basically on parameters like sales,employees,profitability,market cap and growth, there are mainly three strong competitors of Harley Davidson,which area as :
All the major competitors are doing wellin their fields.
Harley Davidson : Major startegies pursued by the company are Product Innovation and Intensive Growth Strategies.Harley davidson always goes for constant product innovation in the motorcycle through Research and Development. It also keeps increasing its reach in the global market and goes for intensive growth strategy.
Ultra Motorcycles Company Inc: Ultra Motorcycles pursue continuous Innovation in their product.They also go for Industry collaborations and agreements with other competitors to come upwith joint product.
Triumph Motorcycle Ltd: High engagement with existing potential customers.Company is maintaining high engaging deep relations with the existing potential customers through various camps and engagement activities.
Viper Motorcycle Company : Long term strategy is to become a leading maker and supplier of premium V-twin heavy motorcycles.
Today's world is about innovation and providing reach to the customers.
As Harley Davidson is working on both the aspects,providing higher reach worldwide and offering innovative products,soHarley Davidson is most likely to be successful in the long term.