Question

PLEASE EXPAND YOUR ANSWERS LAMBORGHINI´S Competitor Analysis: Answer the following questions

a. Who are their top competitors?

b. Are their competitors using a similar media strategy?

c. Are their competitor’s recent advertising campaigns similar or distinct when compared to your selected brand?

d. Are they focused on any specific advertising objectives (increase awareness, change consumers’ beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, increase sales)? e. From an advertising lens, what are their competitors doing better than your selected brand?

Answer 1

Lamborghini deals in premium sport car market segment which has vast availability of competitors. As this company is operating in high-performance market car segment their main competitors include Ferrari, porshe, aston Martin and Jaguar. Teaser specific companies are directly competing with Lamborghini by producing high performance cars and projecting themselves as better than Lamborghini.

Ferrari is the main competitor of Lamborghini as it uses the same brand identity by creating high-performance car which are better in handling. Ferrari has been using very aggressive advertisement technique to compete with Lamborghini in the same specific market segment.

Ferrari has been using a different approach for creating better brand identity. Unlike Lamborghini Ferrari has been focusing on creating different events and sponsoring the events using their branding . Ferrari is also using different mediums such as social media to create specific market segment and to implement themselves in too mainstream market. Approaching at different events such as races, ferrari was is very successful in creating positive brand identity and to compete with Lamborghini in the specific market segment.

Ferrari has been doing it recent advertisement approaches by participating in two different events and sponsoring the events using their brand. Other than Ferrari Aston Martin and poshe has also been involved in marketing using high performance car meets. This type of approach has been very beneficial for both of the companies to compete with Lamborghini in the specific market segment.

Lamborghini is specifically focused on influencing the customer by showing them regarding raw power available for their brand. Lamborghini has always been identified as an uncontrollable bull which is also reflected in its logo.

Ferrari is doing much better in the advertisement segment in the specific sports car industry. Ferrari has been a very good name and also increase its overall availability of different approaches regarding customer involvement. By expanding its advertising business to the Middle East , ferrari has been growing prominently in these markets surpassing sales of Lamborghini.