Question

business model canvas of airbnb(shared economy based company) with reference?

Answer 1

A business model canvas of AIRBNB:

1. Key partners: some core and important partners of AIRBNB are:

a. Hosts, who offer their homes, rooms, dorms, etc. for rent to the company.

b. Investors, who are investing their money in the company.

c. Travel managers and travel partners.

d. Insurance agencies for home insurance for hosts and safety for guests

e. It's customers or guests who take properties or rooms on rent.

2. Key Resources:

a. As it is a shared economy based company, it shares resources with its hosts, and it doesn't have properties of its own.

b. skilled and trained employees with specialization and knowledge of all the technical aspects.

c. Goodwill or brand image earned over time.

d. Technology and Algorithms required on the website.

3. Value proposition:

a. Standards for the safety and quality of the company and hospitality for the guests for better satisfaction.

b. Insurance of guests as well as home insurance for hosts

c. Proper guidelines and policies for the safety of guests along with the insurances

d. Easy and convenient transactions and bookings for guests and hosts.

4. Customer Bond:

a. Virtual identification of guests and hosts, thus providing and ease in the verification process.

b. Ease of booking for the guests by using online methods

c. Better promotional actions by the company for both hosts as well as guests in order to promote the business activities.

d. Home insurance for hosts is also provided by the company.  

e. Use of digital technology for transactions like bookings, or coming in agreement with hosts.

Reference:

Article name: Business Model Canvas AIRBNB

Article by: Alex Osterwalder