Question

How does your faith (Christianity) play a role in/impact your marketing activities? on how to advertise your product

Answer 1

Generating a marketing campaign focused on faith that is centered on Christian values provides a new way to communicate and persuade customers, thus creating greater brand loyalty through generations of customers in some cases. This study challenges traditional marketing strategy to enter a new paradigm and may be more fitting for those who have a tentative understanding of Christian faith. Companies such as Chik-Fil-A, Hobby Lobby and Forever 21 are on show to see what these great brands are already doing with religious marketing. Get insights into how to incorporate faith-based principles in today's marketing programs and goods to communicate with people at a deeper level.

there is some important points for marketing strategy:

• Faith-based or gospel-centered marketing is the most sustainable and meaningful way to engage consumers as people
• Each industry has their conventions, but there are unaddressed tensions that are resolved when we use faith-based marketing
• Fast food caters to a human's hunger, whereas gospel-centered marketing provides messaging that addresses deeper needs
• Fashion retail accepts people based on their exterior beauty, but the gospel provides a balanced perspective to engage all cultures and generations
• Education's marketing guarantees a future, but with statistics pointing to a more balanced perspective around knowledge as humility helps to point students in a more meaningful direction

There are a host of marketing firms saying they can help corporations sell their goods using Christian faith. But to the keen eye, this itself flies in the very face of what it means to sell on the basis of Christian faith ideals, or contact based on the Gospel: you are welcomed, important, perfect, worthwhile and so on. NOT for what you're wearing, buying or drinking, but because of God's approval. We agree that we are worse than we ever expected but more welcomed and loved than we ever dared to hope (Keller). In this series we will see that this foundation leads to very different marketing messaging which speaks to a holistic person rather than to the needs and desires compartments.

Marketing based on faith is extremely complex, and more complicated than it seems. It's not only about faithfully communicating a marketing message focused on the values of the gospel but modifying it to make it the most impact. This is why a marketer or organization would consider using faith-based marketing tactics, whether they themselves support religion personally or not.

• Faith-based marketing is the best thing to do-as it essentially helps to fulfill the deepest longings that only goods and services can momentarily fix.
• Improves society's culture — faith-based marketing provides a holistic outlook on every field of endeavor, connecting it directly to God's handiwork in that there are wonderful things about each culture, while questioning the places where a culture is deficient (i.e., family honor killings, total lack of individuality in a patriarchal society, or loss of identity from hyper-individualism).
• It essentially provides the answers to concerns consumers have-ultimately it provides the most realistic view of the world of things, that they are not our own, and we are given a precious opportunity to make good use of them for God's sake.
• It provides a message that reaches all groups-the gospel is a global movement rather than a symbol of one culture, it has the potential to touch all markets, sectors and sociodemographics. No other story in every society speaks as clearly and confidently as the Gospel.

There is also an the difference between Christian and Secular marketers who claim to "get" faith marketing.This notion of "getting" Christian-focused marketing was most clearly demonstrated in a CNN Christian quiz about Jesus' awareness. A majority of Christians will disagree that the survey shows significant content around Christ's self. Here are examples of questionnaire questions:

• What did Jesus eat at the last supper
• Where did Jesus ascend to heaven
• What was the primary language Jesus used

Unfortunately, even though these details are not known to explain Christ's importance and prove that there is still plenty of room for discussion on the nature of the Christ-centered gospel viewpoint. If even known news organizations miss the mark entirely, the notion of secular companies knowing Christian viewpoints should be suspicious. In 2011, Lowe's had changed their product names for Christmas Tree in flyers to Family Trees, which caused a backlash and outrage from their Christian clients. This led to Lowe's changing the name and issuing an apology to affected customers who felt their values were being ignored. Now this example may probably speak more to American culture than to Christian sentiment as a whole. The discrepancy here is that Lowe tried to stop alienating other faiths but provoked Christian uproar instead. Christians have refused to point this question to the real meaning of the Faith, but instead opted for a territorial triumph instead of engaging in a deeper debate about the inclusion of cultures as one of the Christmas myths' themes. If marketers try inclusiveness, there is no greater tale or ideology that unites all cultures of nations and tribes (Revelation 7:9).

Depending on the field, traditional marketing will often reduce individuals to a set of needs and wants, with marketing catering for these preferences. Part of this is strategic, since marketing needs a clear message targeting a specific demographic. But the continuing perpetuation of "beauty is just external" advertising, for instance, whether spoken or unspoken, would eventually dehumanize an person because not everyone will look like the people on billboards. This is not only in the fashion or beauty market, it is equally true in the fast-food industry. The underlying message through endless scores of plump and juicy burgers and mouth-watering entries contributes to the individual's reduction to their hunger or thirst and they will work to satisfy these desires. Marketers have a significant impact on society and it is a duty which should be weighed carefully before generating reductionist messaging. The challenge, then, is how do we, as marketers, create a message that encourages people to be more fully who they are in the individual or corporate (communal) settings to which they belong? Although this is a challenge, the alternative is much more grim since we continue to cater for a human compartment, we become less and less human as we perpetuate and satiate these compartments rather than the compartments.