The Modern Motel Industry" outline a very small marketing plan for the hotel segment you researched....

The Modern Motel Industry" outline a very small marketing plan for the hotel segment you researched. Please be as creative as you like. Analyze modern ownership and management patterns, and create a list of best practices for those wishing to either invest in or make a career in the hotel industry. "Group Bookings" Considering the same hotel you used evaluate and discuss the pros and cons of taking group bookings. Please give specific examples relevant to the chain you selected. Create guidelines for negotiating convention or group rates specific to the city or town in which you live.

Expert Solution

Modern hotel industry should focus on creating brand strategy according to the needs of the current society. As people are mostly shifting towards online booking as well as availability of the different locations which are more convenient as well as having good place to park would be appropriate for the Motel.

For making a career in motel industry, understanding of different routes where the capable business could be opened as well as providing hospitality to the moving customers would be very appropriate. Investing in the model industry should totally require understanding of the market situation as well as upcoming traffic for the specific route. This type approach would enable investor to select best motel available on the basis of best profit generating motels.
profit generated by the hotels.
Group bookings are good way to increase the overall profits generated by mass booking. As people are usually moving in a group, what else would be the most appropriate place to introduce group booking which one to reduce empty rooms in the Motel and increase the profits generated by the motels in the specific segment.

keosha answered 8 months ago

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