The Modern Motel Industry" outline a very small marketing plan for the hotel segment you researched....

The Modern Motel Industry" outline a very small marketing plan for the hotel segment you researched. Please be as creative as you like. Analyze modern ownership and management patterns, and create a list of best practices for those wishing to either invest in or make a career in the hotel industry. "Group Bookings" Considering the same hotel you used evaluate and discuss the pros and cons of taking group bookings. Please give specific examples relevant to the chain you selected. Create guidelines for negotiating convention or group rates specific to the city or town in which you live.

Expert Solution

Modern hotel industry should focus on creating brand strategy according to the needs of the current society. As people are mostly shifting towards online booking as well as availability of the different locations which are more convenient as well as having good place to park would be appropriate for the Motel.

For making a career in motel industry, understanding of different routes where the capable business could be opened as well as providing hospitality to the moving customers would be very appropriate. Investing in the model industry should totally require understanding of the market situation as well as upcoming traffic for the specific route. This type approach would enable investor to select best motel available on the basis of best profit generating motels.
profit generated by the hotels.
Group bookings are good way to increase the overall profits generated by mass booking. As people are usually moving in a group, what else would be the most appropriate place to introduce group booking which one to reduce empty rooms in the Motel and increase the profits generated by the motels in the specific segment.

keosha answered 6 months ago

Hotel California Hotel California is a small modern-style hotel located not too far from the Central...

Hotel California Hotel California is a small modern-style hotel located not too far from the Central Bangkok District. Your job is to write a simple piece of software to manage the room occupancy. The hotel has two buildings; each building has four floors; and each floor has a different number of rooms. Building A has five rooms on each floor. Building B has four rooms on each floor. Each room is graded with Standard, Deluxe, and Suite, and the rates...

Hotel California is a small modern-style hotel located not too far from the Central Bangkok District....

Hotel California is a small modern-style hotel located not too far from the Central Bangkok District. Your job is to write a simple piece of software to manage the room occupancy. The hotel has two buildings; each building has four floors; and each floor has a different number of rooms. Building A has five rooms on each floor. Building B has four rooms on each floor. Each room is graded with Standard, Deluxe, and Suite, and the rates per night...

You do not plan on going into marketing as a career option. You plan on being a general manager of a hotel or restaurant. Why do you need to study and understand marketing?

. Draw a value chain for a hotel you know well or have researched. Explain the...

. Draw a value chain for a hotel you know well or have researched. Explain the implication of your study for competitive advantage.

How would you design a marketing plan to specifically target one new consumer segment for one...

How would you design a marketing plan to specifically target one new consumer segment for one product offered by the company Canon Inc?

Outline an executive summary for an e-marketing plan to support American Eagle Outfitters. This plan must...

Outline an executive summary for an e-marketing plan to support American Eagle Outfitters. This plan must include aspects of the RACE Digital Marketing Planning Framework and its Facebook media platform.

Relationship marketing (RM) or retention marketing is very important in the financial services including Takaful industry...

Relationship marketing (RM) or retention marketing is very important in the financial services including Takaful industry where most Takaful operators use agents to promote and sell their products and services. Explain briefly what RM is and highlight the variables in RM that Takaful agents should focus on in order to gain the customer’s trust and commitment. Note: Use of diagrams and illustrations would be preferred if deemed applicable.

Identify a restaurant or hotel market segment in your community that you feel would be

Identify a restaurant or hotel market segment in your community that you feel would be a good market segment to target. Explain the marketing mix you would put together to go after this market segment.

Marketing assignment The Inn at Prescott Ranch is a small, boutique hotel located in Prescott, Arizona....

Marketing assignment The Inn at Prescott Ranch is a small, boutique hotel located in Prescott, Arizona. It opened in 1998. The Inn has identified the main competition as the Prescott Resort, owned and operated by the Yavapai Nation, and the Hassayampa Inn, a historic hotel in downtown Prescott, adjacent to Whiskey Row. The Inn has 65 rooms on two floors—each with a private balcony. The nightly room rates are the highest in Prescott. The Inn offers a full array of...

In regards to modern operating systems If you are asked to design a hotel check-in system...

In regards to modern operating systems If you are asked to design a hotel check-in system that has three steps, what would you like to propose? If you are asked to detail your previous design so that it has five steps, how would you update it and why? If you are asked to propose a hotel check-in system without any limitation in steps, what would it be and why?

Question