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In: Accounting
Identify a restaurant or hotel market segment in your community that you feel would be
Identify a restaurant or hotel market segment in your community that you feel would be a good market segment to target. Explain the marketing mix you would put together to go after this market segment.
Solutions
Expert Solution
This is another great in-class activity. For example, if a restaurant decided to target students, some important elements of the marketing mix might be:
• Product: quantity of food may be more important than quality
• Price: must be affordable and offer good value for money
• Place: on campus delivery might be important
• Promotion: coupons in the university paper could attract students to make their first visit
Junaid answered 10 months agoRelated Solutions
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California
39
41
49
55
58
59
59
60
69
71
76
77
78
80
81
82
83
88
89
93
69.35
73.5
59
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20
29
39
40
50
53
56
56
58
59
60
60
62
66
69
70
71
77
81
54.8
58.5
20...
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