Identify a restaurant or hotel market segment in your community that you feel would be

Identify a restaurant or hotel market segment in your community that you feel would be a good market segment to target. Explain the marketing mix you would put together to go after this market segment.

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Expert Solution

This is another great in-class activity. For example, if a restaurant decided to target students, some important elements of the marketing mix might be:

• Product: quantity of food may be more important than quality

• Price: must be affordable and offer good value for money

• Place: on campus delivery might be important

• Promotion: coupons in the university paper could attract students to make their first visit

Junaid answered 4 months ago

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