The five model stages of consumer buying decision

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The five stages of consumer buying desision process

1) Need of recognition

2) Imoformation search

3) evolution of alternative

4) Purchase Decision

5) Post purchase Behavior

1) Need of Recognition

For the decision process to begegin ,a potential buyer must recognizea problem or need.
The need may have been triggered stimli such as hunger or thirst or external stimuli such adersting .
It mean that it can be caused by internal and external stimli.
according to the Maslow"s hierarchy , only when the has a fulfilled the their need at an certain stage itcan he move for another or next stage.

2 ) Imformation search

1 The imformation can be obtain from their are 3 sources they are as fallows

Personal Sources (family ,friends,neighbors and acquaintances )
Commertial sources (dealers,packaging ,Advertising ,Salespeople and displays)
Public Sources (REstaurant reviews ,Editorials in the travels section , cosumer rating organizations)

2 In this stage the buyers can be effort at search the new business environment to identify and observe sources of imformation related to the buying decision

3 The it refer to recalling past experience with the product.

3) Evaluation of Alternatives

In this stage as the consumers evaluate the different product or brand on the basis of experience or varrying product of attobutes . and these send to the benefits that the customer are seeking.
The evolution of the avilable alternatives on following basis 1) price 2) covenience 3)taste
Customer rank can be attribute and to form a purchase intentions

4) Purchase Decision

In this stage, the purchase take place .
After evolution costomer reaches to a point that which product can be best one to choose so that it can be satisfy need and wants.
The final purchase decision are distrupted by two factores

The decision may be distrupted due to anticipated situation
The negative feedback from other customer

5) Post Purchase Behaviors

The last stage costomers on the basis of previous expectation compared the product
And he cleare that either satisfied or dissatisfied.
This can be good effect effect the dicision process for similar purchases from the same company in the future.

Rahul Sunny answered 4 weeks ago

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