Question

The five model stages of consumer buying decision

Answer 1

The five stages of consumer buying desision process

1) Need of recognition

2) Imoformation search

3) evolution of alternative

4) Purchase Decision

5) Post purchase Behavior

1) Need of Recognition

• For the decision process to begegin ,a potential buyer must recognizea problem or need.
• The need may have been triggered stimli such as hunger or thirst or external stimuli such adersting .
• It mean that it can be caused by internal and external stimli.
• according to the Maslow"s hierarchy , only when the has a fulfilled the their need at an certain stage itcan he move for another or next stage.

2 ) Imformation search

1 The imformation can be obtain from their are 3 sources they are as fallows

• Personal Sources (family ,friends,neighbors and acquaintances )
• Commertial sources (dealers,packaging ,Advertising ,Salespeople and displays)
• Public Sources (REstaurant reviews ,Editorials in the travels section , cosumer rating organizations)

2 In this stage the buyers can be effort at search the new business environment to identify and observe sources of imformation related to the buying decision

3 The it refer to recalling past experience with the product.

3) Evaluation of Alternatives

• In this stage as the consumers evaluate the different product or brand on the basis of experience or varrying product of attobutes . and these send to the benefits that the customer are seeking.
• The evolution of the avilable alternatives on following basis 1) price 2) covenience 3)taste
• Customer rank can be attribute and to form a purchase intentions

4) Purchase Decision

• In this stage, the purchase take place .
• After evolution costomer reaches to a point that which product can be best one to choose so that it can be satisfy need and wants.
• The final purchase decision are distrupted by two factores

1. The decision may be distrupted due to anticipated situation
2. The negative feedback from other customer

5) Post Purchase Behaviors

• The last stage costomers on the basis of previous expectation  compared the product
• And he cleare that either satisfied or dissatisfied.
• This can be good effect effect the dicision process for similar purchases from the same company in the future.