Question

Students will create video blog posts of about a minimum 2 minutes, maximum 5 minutes, and will be encouraged to publish them on social media. The blogs must provide critical analysis of one of the topics below. Even though this is a video blog, the topics must be properly researched and analyzed with credible (reliable/valid) references, not based on conjecture. Video blog posts must analyze the topic in a clear, concise, informative, and interesting manner and should link the topic to the class readings and discussions. The blog must address an appropriate audience and make sure the information is conveyed to this audience based on their level of knowledge of the subject matter. Video blog topics: (1) The future of advertising, (2) Influencer marketing, (3) Real-time marketing, (4) Relevant marketing vs. Opportunistic marketing approach, (5) Gender equality in advertising, (6) Advertising in the times of Covid-19.

P.S. Think yourself as a Youtuber. You should create a video blog on advertising that will attract and inform the target audience (Klingon, Ewok or Elf etc.). Don’t limit your creativity.

the Topic I want to choose is (2) Influencer Marketing. What can I tell about it in my video? What for a creativ idea can I put in? How could I create this video?

Answer 1

ANSWER:

You can add the following things in your presentation:

The new way type of marketing is influencer marketing which helps in marketing of our goods or services to influence our targeted people to make them to buy our products or services. Under this strategy many companies finds social media influencers etc..online who have wide range of followers and also use them in our brand endorsements and thus helps in creating demand for our goods and services.

Many organisations such as Samsung, Apple,Loreal and so on.. throughout the world, use this type of influencer marketing whch is a now trending strategy.Also companies leverage the reach of these social media influencers, bloggers, youtubers, celebrities etc.. to build the reputation for our brands.

For an instance,if i started a Make up company selling for the low cost yet organic and natural make up products which are free from the chemicals. So for my business, the targeted people will be the middle class ladies who will have interest in looking fare in case of any attending for any parties.

The best way to reach the targeted persons is to influence them with the my products which is called influence marketing. Also in a research, it is proved that nearly 78% of the females are active on the social media platform when compared to the men wth 72%.So, i would try to reach out to those social media influencers who shows interest in staying beautiful and charm.Thus social media influencers, will review the make up products made by me on their channels by subscribing them in advance.Hence targeted audience will be get influenced in such way.

Also,we must have been influenced by several influencers through the social media platform such as celebraties. favourite actors etc..If they gives publicity for any products many people who like them will try to buy that products.Many people buys products by seeing the reviews made in the social media before buying any product.

Hence,Influencer marketing has now became it's own niche business and paved a way for good platform for many organisations to give publicity for their products with help of this strategy.

This strategy thus mainly helps in Better brand identification,Mouth power, Wide customer reach, Increase in the sales, For better returns at the low cost marketing.

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