Question

Describe Cartier current Organization structure ?

Answer 1

                        Cartier International Agency is a French luxury goods conglomerate which manufactures, designs, distributes and sells jewellery and watches. Founded in 1847, the company ran under the family ownership till 1964. It is now a fully owned subsidiary of the Swiss Richemont Group. The organisational structure of the Cartier contains the following entities

· Creation and design

· Retail services

· Digital services and e-commerce

· Client relations

· Manufacturing

· Supply chain

· Corporate functions

                                           In the area of creation and design, the Nez takes the charge of creation and concept of developing perfumes and the Studio Assistant module helps in maintaining the coordination between the head and its customers. The Retail section contains a set of Retail Accounts manager, retail operation management, Assistant trade marketing and boutique management. In Marketing, it has a marketing production management system headed by the marketing production manager and assisted by media and event management team. The Relation centre ambassador, International e-commerce specialist and e-commerce manager leads the digital marketing platform thereby enhancing the customer client relationships in the digital world. As far as the client management is concerned, a group of International client service manager, client service co-ordinator, CRM manager and International client insights manager leads the process. The manufacturing segment contains a research and innovation manager stone setter, production manager and Emboiteur. The supply chain is further assisted and led by the planning and pricing managers which steadies the supply chain mechanism of it. Thus, with the above organisational structure, Cartier has today achieved the feat it has been in.