QUESTION 2 In choosing appropriate personality for use as Source, marketers should recognize that the target...

QUESTION 2

In choosing appropriate personality for use as Source, marketers should recognize that the target audience can only be highly persuaded when it perceives the personality as reflecting their self-image. Define and explain in your own words what Source is in marketing communications? What considerations should marketers take when choosing a celebrity to endorse their brand or product? Discuss with relevant examples six (6) factors.

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Colby Messinger answered 1 year ago

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