What should a marketer do if, in choosing target segments, he or
she runs out of...
What should a marketer do if, in choosing target segments, he or
she runs out of attractive segments to add to the list of targeted
segments and it does not appear that objectives can be met?
Solutions
Expert Solution
therefore, these are the ways in which a
marketer can find and add attractive market segments and redefine
it's market objectives.
discuss what a medical assistant should do if he or she notices
that another medical assistant in the practice has performed a
sterile procedure, such as catherization or starting an intravenous
infusion, with no prervious training in the procedure
QUESTION 2
In choosing appropriate personality for use as Source,
marketers should recognize that the target audience can only be
highly persuaded when it perceives the personality as reflecting
their self-image. Define and explain in your own words what Source
is in marketing communications? What considerations should
marketers take when choosing a celebrity to endorse their brand or
product? Discuss with relevant examples six (6) factors.
20
1. Anna knows that she is fat, she should work out but she is
often lazy and does not want to go to gym. What should Anna
experiencing in her mind and why ? Explain 3 things Anna might be
motivated to do because of it
Mary has her own business, a nail salon that she runs out of her
home.She is the only nail technician but serves many clients in one
day. The following tables provide information about time between
arrivals and service time required for a manicure. Assume the only
service offered is a manicure.
Time Between Arrivals
Probability
Random Numbers
10 min
.2
00-19
20 min
.3
20-69
30 min
.2
70-89
40 min
.3
90-99
Service Time
Probability
Random Numbers
10 min...
(b) The battery in Ali’s phone runs out at random moments. Over
a long period, he found that the battery runs out, on average 4
times in a 30-day period.
(i) Find the probability that the battery runs out fewer than 3
times in a 25-day period.
(ii) Find the probability that the battery runs out more than 50
times in a year (365 days).
(iii) Independently of his phone battery, Ali’s computer battery
also runs out at random moments....
There is a recession in USA. The Central Bank Governor wants to assist the government in getting the economy out of this recession. What should he do to fix this problem?i) What policy tools are available to the central bank to combat the recession?ii). Explain in which direction each of the tools of monetary policy have to change to combat the recession? iii). How will the central bank change these tools?iiii) Explain how do changes in central bank monetary policy...