Question

Products that are distributed in as many places as possible are most likely:

Group of answer choices

convenience offerings

shopping offerings

specialty offerings

expensive offerings

2.

If a service business is stuggling to reduce the delivery gap, two good strategies are empowering employees and __________.

Group of answer choices

variability analysis

path analysis

using technology

zone of tolerance analysis

public relations

3.

A popular department store wants customers to think they are getting a good deal. They set an artificially high "regular price" to make the "sale price" appear low. They are unethically attempting to influence consumers' __________ perceptions.

Group of answer choices

leader price

fixed price

cost-based price

reference price

4.

When a company introduces a new product, they want to first target innovators and early adopters because they tend to be:

Group of answer choices

scattered across all demographics.

outside their target market.

opinion leaders.

fond of prototypes.

alpha testing enthusiasts.

5.

Chevrolet (a brand known for cars and trucks) might decide to start making Chevrolet ventilators as a new product line. This would be considered:

Group of answer choices

a brand extension

a line extension

a depth addition

a no-risk strategy

Answer 1

Products that are distributed in as many places as possible are most likely:

Group of answer choices

convenience offerings - this is the right answer, e.g., 7/11 convenience stores are distribution points for convenience offerings.

shopping offerings

specialty offerings

expensive offerings

2.

If a service business is stuggling to reduce the delivery gap, two good strategies are empowering employees and __________.

Group of answer choices

variability analysis

path analysis

using technology - this is the right answer, as it amplifies the impact empowering employees will have on an organization's ability to reduce its delivery gap

zone of tolerance analysis

public relations

3.

A popular department store wants customers to think they are getting a good deal. They set an artificially high "regular price" to make the "sale price" appear low. They are unethically attempting to influence consumers' __________ perceptions.

Group of answer choices

leader price

fixed price

cost-based price

reference price - this is the right answer, as the store is creating a false reference point in buyers' minds

4.

When a company introduces a new product, they want to first target innovators and early adopters because they tend to be:

Group of answer choices

scattered across all demographics.

outside their target market.

opinion leaders. - this is the right answer as innovators and early adopters lead others' opinions

fond of prototypes.

alpha testing enthusiasts.

5.

Chevrolet (a brand known for cars and trucks) might decide to start making Chevrolet ventilators as a new product line. This would be considered:

Group of answer choices

a brand extension - this is the right answer as Chevrolet is using its well-known brand name to sell a different product category

a line extension

a depth addition

a no-risk strategy