Question

1.As digital marketing and advertising gets more and more personalised, will we see less mass-market sales events such as Click Frenzy, Singles Day, or Black Friday? Discuss（600words）

Answer 1

Generally personalisation refers to one of the biggest digital trends that brands are aimimg today .All customer have the right to customisation of their product .they can make in hier on way and methods,use tactical ideas to make their way more easy.Today everyone try to make thier products in demand of customer.And through proper advertising and digital marketing products reaches in hand of the proper required customer,Personalised advertising will generally improves the ROI of the advertisers,This allows the advertiser to target thier campaigns according to these interest ,Personalisation is may be required mainly for the increase in revenue and customer base ,customer has the acces to content of channel.

Marketing is evolved considerablyover time.Marketer was mainly considered on data analytics and personalisation .Personalistion mainly helps in each bussiness for the development of the particular product,becuase when we say scientifically when people hear thier own name their is a unique reaction in thier brain ,so they tend to remember it for much longer too.

while discussing about the importance of personalisation and digitalisation thier are some benefits:One of the benefit is improved customer experience normally most of the customer will share thier data with the companies for thier personalised experience.And the next adavantage is taht it will increase the revenue of the advertiser ,the companies can incraese thier investment by identifying which channel customer prefer the most and follow up on them ,Increases the customer retention is also a benefit of these two.Through advertising personalisation and it can incraese the brand loyality

When large amount of network television was king ,marketers and the ad agencies serving them rightly focused on the massive audience that tuned in to the most popular shows .it will efects the sales dependability on technology will clearly effect the sales and thier will arise the security privacy issues in the bussiness .Maintennance costs due to consatntly evolving environment ,higher transperancy of pricing and increased price competition .World wide competition through globalistion. These are the main effects from digital marketing and advertising if personalised.