Question

critique the economic and social effects of advertisement (Pros and cons), citing
credible examples using various sources to support your arguments. Your writing must be
about 600 words.

Answer 1

The products sold do not necessarily reflect the best goods on the market. Also present are some unadvertised goods which are nice enough. But advertising helps increase product value by showing the product's positive image, which in turn helps convince customers to purchase it. Content educates consumers about the benefits of the goods and therefore raises their interest in customers ' minds. For example , mobile phones were considered necessity for the first time, but nowadays cell phones come with a number of features that make them a convenience mode for consumers.

Many products advertised cost more than unadvertised goods, but the vice versa is true as well. So if there is more competition for such products on the market, the prices have to come down , for example canned juices from various brands. So some professional advertisers like chartered accountants and doctors are not permitted. But certain companies don't advertise a lot, and they don't need a lot of it, and even their prices are high, so they are still the market leaders because they have a brand name. Porsche cars, for example

Even if the product is heavily marketed, this does not mean that demand will also increase, or claim consumption levels. With higher quality the product needs to be special, with more variety than others. For example, Kellogg's cornflakes have a variety of flavors with different ranges to offer for different age groups and now also for people who want to lose weight so that consumers can choose from different choices.

The relationship between buyers and sellers is maintained if buyers are satisfied with what they saw in advertising and what they received after purchasing the product. If the seller displays in the advertisement a false or deceptive image and an exaggerated product image, the relationship between the seller and buyers can not be healthy. These problems can be solved if the seller keeps its advertising clean and shows the right product picture. The advertisers use puffing tactics, celebrity endorsements, and play emotionally, making advertisements so powerful that consumers like helpless preys buy those products. These ads make poor people buy products they can't afford, people pick up bad habits like smoking and drinking and buy products just because that product was endorsed by their favorite actor. This affects the cost of society as a whole and the loss of our own values in increasing.

The manufacturer's principal aim in advertising its products is to promote the sale of its products. Goods produced on a mass scale are commercialized through advertising using the method of mass persuasion. Repeating ads, marketers are not only able to maintain established customers, but are also able to broaden the customers by drawing more consumers to their goods, as well as by proposing new applications. Advertising is a hand that helps sell.

Content that results in large-scale production, decreases average production costs and results in higher profits improve market efficiency and promote mass production of products. Around the same time, as the costs of advertisement and marketing are spread over a larger amount of revenue, the overall selling cost often decreases. It creates a ground for Salesmen 's efforts. If a buyer meets his customer, they only have to canvass through advertising for a commodity that the consumer might already have been acquainted with. Therefore, the efforts of the salesman are complemented and advertising facilitates his task.

It is a deferred expenditure on revenues, because the results are not immediate. As advertising occupies a considerable portion of the organization's total budget. Therefore, investing a large sum in it does not necessarily yield immediate results which limit its usefulness. The misrepresentation of evidence about goods and services is a big downside of ads. Typically advertisers distort unreal / false benefits of a product and make bold promises to excite people to engage in acts leading to their benefit but contrary to the self-interest of the user.

Source- The Social Impact of Advertising - Rowman & Littlefield