1. Explain why internal marketing is an important part of a marketing program.

Explain why internal marketing is an important part of a marketing program.

Expert Solution

The hospitality industry is unique in that employees are part of the product. The hotel must have a staff that will perform well during moments of truth. The service encounters between contact employees and customers are part of hospitality products. In service industries the line employees carry out a majority of the marketing function.

Junaid answered 2 months ago

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1. Explain why internal marketing is an important part of a marketing program.

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