Question

You are the CEO of a company in mobile game development industry, having a market share of 26% and being the leader. As a result of your success in domestic market, the company prospered and you want to enter the foreign markets to USA and Europe, so you have to adopt your strategy according to new conditions. Explain how you would design and implement your new strategy in relation with the following questions.

-Design your business level strategy at the foundation of these extension organizations.

I need an answer asap. thanks please. no handwriting.

Answer 1

As we know that there are different business strategies which are available to the company. Each and every company has its own business strategy domestically as well as globally. the different business strategies are: Growth strategy of new products, Finding new markets for upcoming products, Product differentiation strategy, Price skimming strategy and acquisition strategy to gain competitive advantage. When a CEO of a company introduces any product in the market he keeps in mind all the important things which could boost the sales of the firm.

The CEO is as we know acts as a captain of the process setting tone for the efforts to come.The CEO must recognise that the very people responsible for expanging the core business may be incapable of disrupting it. in most cases the CEO needs to be the driver of innovation and strategic thinking. As the CEO is a reputed and sucessful person from the domestic industry management, his goal is now to show his command or capability in the advanced countries of USA and Europe. The CEO has to organise the business in these advanced countries. The CEO has to chooose that strategy that will work in these countries.

The chief executive officer has to adopt strategy that will work and help the buusiness firm to gain the market power. The CEO will first of all , will try to find out the strategies of the existing firms in the country, than after that it will have to choose its best strategy. The product differtentation strateggy is one of the availlable strategies to CEO. The CEO will choose that strategy which will help in increasing the sales and profits of the firm.

Business level strategy is the detailed actions taken to provide value to customers and gain a competitive advantage by that strategy. The five generic business level strategies are as:-

1. Cost leadership strategy.

2. Differentiation strategy.

3. Focused cost leadership strategy.

4. Focused differentiation strategy.

5. Integrated cost leadership strategy.

Business strategy is considered the "middle " level in the overall strategy hierarchy. Thinking in terms of strategy levels is a useful way of dividing up strategy in a meaningful way. The CEO is always striving for the high growth of firm, because high growth is a prerequiste for higher profits.