Question

how politicians, press, and citizens can each act to improve the quality of public communication?

Answer 1

Governments worldwide depend heavily on the radio , television, magazines and newspapers to attract significant numbers of the population. The media filters and analyzes information from authorities to people and thus governments have to take this "intermediate position" of the media into account when they do so look for people to connect. More than ever, the government's reputation and public policy recognition depend on the degree to which it's available to the media. From the beginning of a public policy, a partnership that emphasizes the free flow of information between government and media is important.

If the public is able to grasp a policy 's growth, it is then easier for government to create and enforce support and underlying objectives-such as public administration reform. To work effectively in a democracy, the government must communicate with the people of country. They are entitled to know what ministries of government and other public sector bodies are doing, and why administrative decisions are made. Government supplying information needs to be reliable and timely. The government must rely on the media to reach large numbers of people, which filters and analyzes information provided to the public electronically or in print

Reform of the public administration includes a corresponding reform of the position of accountability for people. Public policy reform advocates need to connect with the public, inform them about the shifting relationships between people and government and what to expect from change. A fundamental definition and understanding of: specific roles of different public administration bodies; limits of those roles; and sanctions available to the public in the event of those with public sector responsibilities failing to perform is needed at all levels of society.

Above all, every effort must be made to build trust between the government, the citizenry at large and the media. Individual citizens need to understand administrative services, and the new standards of training and accountability applied to civil servants. This will help demystify the public sector and develop international interest and support for the ongoing economic and political transition cycle