Question

which of the five marketing management orientations best applies for buffalo wild wing?

Answer 1

                                    Marketing management orientation refers to those orientations of a marketing model that helps in meeting the consumer satisfaction, avoid strategic mistakes and helps in implementing the emerging technologies more effectively in the market orientation methods. The five major market management orientations are 1) Production concept 2)Product concept 3) Selling concept 4) Marketing concept and 5) Social marketing concept

                                    The production concept is based on the philosophy that a consumer would always prefer a product that is readily available and highly affordable and such a management would focus on improving the efficiency of production and distribution. The product concept assumes that the consumer would always prefer a product which is high in quality and innovative features and the marketing strategy here would be in making continuous product developments. The selling concept on the other hand implies that more products of a company would be preferred unless it takes a large scale selling and promotion effort. Thus, here the management strategy would have focus on high scale sales rather than building long-term profitable customer relationships. The Marketing concept focus on the importance of marketing and thus gives more importance to the customers rather than sales and the better focus on customer satisfaction is expected to bring more sales and profits as per this strategy. The social marketing concept focus on the social welfare of the customer and thus focus on maintaining a balance between he short-run wants of a customer and the long-run social welfare of the same customer. Thus, it has a more focus on sustainable marketing.

                                    Buffalo wild wing is an American based casual dining restaurant and sports bar. The restaurant models across various nations an open layout with various entertainment segments that would be attractive for a customer. The promotions of the firm focus on offering happy hours and special days. It also gives many attractive coupons and prizes for various entertainment segments that operates as a part of its operations. With introduction of innovations like ‘B-Dubs Huddle’ initiative, tablets have been introduced on the restaurant table which has attracted various customers to the dining. With customer-friendly staff and services, it can be seen that the marketing orientation of Buffalo wild wing is based on ‘customer’ first approach and hence the ‘Marketing concept’ is the major factor that governs the orientation of this firm.