Question

1. Describe L'Oreal's integrated marketing strategy. What are the strengths? Weaknesses? 2. Describe the function and effectiveness of band ambassadors. What are some risks associated with choosing a brand ambassador? 3. Why is it important to have a story to tell when developing content marketing?

Answer 1

here I am going to describe about the L'oreal integrated marketing strategy along with what are its strength and weakness and the function and effectiveness of the brand ambassador along with some risks associated with using a brand ambassador and why is it important to have a story to tell when developing a content marketing.

L'Oreal is a well-known brand for hair care shampoos and conditioners. It is driving in the market with number one position for past many years. It's so well reputed brand among many other brands.

first of all I'm going to describe about the strength and the weakness of the L'Oreal :- this means strength of the L'Oreal Paris is it slogan and the logo. The slogan of the L'Oreal Paris is "because you're worth it" this slogan really empowers fee and attract the lot of female customers towards it. This works as the best strength for the L'Oreal Paris.

the main weakness of the L'Oreal Paris can be described as the slow adaptation to the demographic changes.

Brand ambassadors work very significantly to promote the product of the service. It is considered to be as the word of mouth marketing. People believe whatever the brand ambassador says about the product. When numbers have a great influence over the general public and the consumer.

Of course there can be various risk associated with using a brand ambassador such as negative publicity, criticism etc. it is very important to have a story to tell while developing a content marketing as people tend to believe content in a manner of a story as they can relate with the story.

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