What is Apple's iPhone market strategy?

Expert Solution

Apple has a clear market strategy that is todifferntiate its phones from all the other smartphones available in market. Apple iphone is categorised into a premium sector in smartphones. They manufacture high end specified phones and target the sales on mainly on higher class people and middle class..

I phone has earned a status symbol of pride and luxary, so they concentrate their marketting in terms of brand value etc.Apple has a closed end technology and it has its own applications and OS.When we look into SWOT analysis of iphone

Strength of Iphone is its high end technology and unique looks.It also gives the users a sense of luxary and brand symbol.

The major weakness of the iphone is some of its User interface parts are not ser friendly and as it target on premium people ,most of its apps are paid.

Opportunities of Iphone are its highly preffered as it offers high technology and stylish look together. It is also the most luxary brand in market.All together Iphone is complete package of technology

Threats to ihone are the cometants growth with enhanced technology and specifications with budget friendly cost

Rahul Sunny answered 8 months ago

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