Question

Evaluate Apple's success in executing the three core processes of business: people, strategy, and operations.

Answer 1

Apple's marketing strategy.

Apple is am multi million brand with huge investment and a a very large number of investors. Their strategical implementation is definitely one of the world's best implemented strategies.

• International Strategy.

Apple's international strategy includes a wide range of products spanning from premium pcs to the iPhones. Their international standardization includes standardization of the overall services and the product quality over Fr markets.High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest empoyer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region.

• Strategic Implementation

Apple's basic strategy is to develop the products and simultaneously improving the design and utilize the overall difficulties by implementation of different strategies. Company's strategy is to build quality product which are based on performance and stands out of the market .

Apple's quality standards are very high hence produced products R&D cost is usually very high and final product si superior in terms of quality. Company also put extreme efforts to do something out of the box.

• influence of ce and Ethics.

Apple's model includes ethical as well as social responsibility and its composition of the legal, Ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization.

a well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.

• Innovation and Diversification.

Apple has a big diversified range of products . Initially apple used to deal in computers only then they came in the ipod and then mainstream phone business. Apple has evolved itself from a computer company to a big global brand. Constant research and development and high number of best engineers and bright minds are already looking for the best ideas and to create a better product.

Apple is very well known for its iPhones which are one of the main products offered by apple to stay in the market. IPhone was one of the first device is to have multi touch capabilities and it was very fascinating to the customers.

Marketing mix for the iPhone is as follows .

Product

IOS is proprietary operating system from Apple which is limited to Apple devices only and specifically build for iPhone. Does a specific operating system provides speed, security and reliability to iPhone. Fluency of the operating system as well as reliability and extreme application support make it one of the best available operating systems in the market which is only available on Apple iPhone and exclusive to the Apple customers. It is a very high quality operating system with smooth interface and fast processing speed.

Some applications are only available to Apple iPhone and their exclusive to the iPhone App Store. These applications provide an edge over the competitors as they are highly sophisticated and provide extremely usable interface. Also the pricing system is totally different in Apple app store which supports the developers and it cannot be hacked.

Promote

Apple never compares its products to other companies products but it compares it products to the previous development of the changes done in the previous iPhone. Does a specific terms increases the level of ethics in terms of advertising for the Apple iPhone.

Apple is very well known to provide superb after sale service and to provide extremely wide service network. Apple has its service centres across the globe in each and every country and provides an extremely wide international warranty as well. The target of the Apple is premium customers hence mostly found in A grade cities only.

Apple promotion includes launch events and full page newspaper ads while providing commercial on the television and investing largely on different advertisements across the globe. Above the line marketing strategy is choosing to market iPhone and other products of Apple which is very beneficial for creating loyal customers for apple and while reading the news about the new iPhone.

Most of the times BTL marketing is also done why are providing different exchange offers as well as holdings and home advertisement solutions.

Pricing

Apple's pricing strategy has always been for upper middle class. By setting the price is higher in the market and providing I phones which are usually price that higher price tag than all the phones available in the market is Apple's main strategy to maintain a price point for iPhones.

Apple does not provide any kind of discount on its products the discounts are given after sale or by the store only but the Apple itself does not provide any kind of discounts on its products to maintain a correct pricing across the globe.

Place

Most of the apples I store are located inside the malls which is usually a place for the premium customers to shop. They also have their other product line up inside the Rise tools but the main focus is usually on the iPhones as it is the one of the most selling devices for the Apple.