Answer:
Merck: Merck
and Company Inc. is an American company, one of the largest
pharmaceutical companies in the world market. The headquarter of
this company is at Kenilworth, New Jersey, United States. Merck is
a leading company in science and technology in the healthcare and
life science field. It had more than 50000 employees to support
this organization for achieving their business goals.
The strategy canvas
for the Merck Company is as below
- Strategy for growing
sustainably and profitably: The Merck organization has
clear strategy for growing sustainably and profitably. The company
wants to achieve this by continuously developing/expanding their
existing portfolio and encouraging their employees to explore
higher innovations and creativities for searching the better,
cheaper and faster solution for the organization.
- Strategy for Strong
Products and Service: The organization has the clear
strategy for offering strong products and service to their consumer
markets so that their profits are independent of the economic
cycles in the world market.
- Clear Strategies for
each business areas: The Merck organization has clear
strategies for their each business area so that they can support
the each area with best products and service in the consumer
market.
- Clear Strategy for
Finance and dividend policy: The Merck organization has
clear strategies for their finance and dividend policy for the
Merck business so that they explore the right approaches in the
corporate finance management.
- Clear Strategy for
health service: The Merck organization has clear
strategies for their health related services in the consumer market
and they have divided the business areas in suitable segments so
that they can have better support and service for the same.