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In: Operations Management

Create a strategy canvas for the company Merck

Create a strategy canvas for the company Merck

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Answer:

Merck: Merck and Company Inc. is an American company, one of the largest pharmaceutical companies in the world market. The headquarter of this company is at Kenilworth, New Jersey, United States. Merck is a leading company in science and technology in the healthcare and life science field. It had more than 50000 employees to support this organization for achieving their business goals.

The strategy canvas for the Merck Company is as below

  • Strategy for growing sustainably and profitably: The Merck organization has clear strategy for growing sustainably and profitably. The company wants to achieve this by continuously developing/expanding their existing portfolio and encouraging their employees to explore higher innovations and creativities for searching the better, cheaper and faster solution for the organization.
  • Strategy for Strong Products and Service: The organization has the clear strategy for offering strong products and service to their consumer markets so that their profits are independent of the economic cycles in the world market.
  • Clear Strategies for each business areas: The Merck organization has clear strategies for their each business area so that they can support the each area with best products and service in the consumer market.
  • Clear Strategy for Finance and dividend policy: The Merck organization has clear strategies for their finance and dividend policy for the Merck business so that they explore the right approaches in the corporate finance management.
  • Clear Strategy for health service: The Merck organization has clear strategies for their health related services in the consumer market and they have divided the business areas in suitable segments so that they can have better support and service for the same.

keosha answered 9 months ago
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