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In: Operations Management

Thinking about your favorite industry, discuss three ways in which social network analysis on social media...

Thinking about your favorite industry, discuss three ways in which social network analysis on social media or via survey can support growth and prosperity?

Solutions

Expert Solution

Social media is an important channel of marketing and advertisement these days. It has huge database of potential customers and which has wide demographic variance. Many companies uses social media platform for making survey, launching product, advertisement and feedback mechanism. In brief it has become an important aspect of corporations.

For example, taking Hotels and resorts and travel Industry as an example:

1.       Making a social media survey of the topmost destination people used to visit during a particular seasons helps them a lot in preparing itinerary for the potential customers.

2.       Social media data helps in identifying the potential customers for a particular package which was designed for the customers, company can check the popularity of the designed package for tourism by conducting survey and polls.

Social media is an important channel of marketing and advertisement these days. It has a huge database of potential customers and which has wide demographic variance. Many companies use social media platform for making a survey, launching a product, advertisement, and feedback mechanism. In brief, it has become an important aspect of corporations.

For example, taking Hotels and resorts and travel Industry as an example:

  1. Making a social media survey of the topmost destination people used to visit during a particular seasons helps them a lot in preparing an itinerary for the potential customers.
  2. Social media data helps in identifying the potential customers for a particular package which was designed for the customers, a company can check the popularity of the designed package for tourism by conducting survey and polls.
  3. A feedback mechanism is also an important tool for social media where companies can take the feedback and try to improve their services based on inputs provided by the engaged customers.

3.       A feedback mechanism is also an important tool for social media where companies can take the feedback and try to improve their services based on inputs provided by the engaged customers.


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