Question

Decide American Apparel: Drowning in Debt?SWOT and TOW analysis. Please type

1 Perform a TOWS analysis of the company. This should accomplish the following:

2 Identify threats to the organization and opportunities in the external environment that the organization can capitalize on.

3 Identify the strengths and weaknesses in the organization. What does it do well? What could it do better?

Answer 1

American Apparel from a profitable company to bankrupted how it has seen different stages in its business life cycle. Now SWOT analysis and TOW analysis we will do no it.

Strength: it was one of the most popular brands before 2015 with its advanced featuring and quality of goods. it has an excellent CEO Charney with explorative foresee vision. modern and more demandable cloth brand. Worker's support due to employee satisfaction

Weakness: Everything else then some TV channel news about Charney was the main reason for its downfall.

Opportunity: The brand was one of the popular brands in the US. Still, people would love to buy some of their products like knit T-shirts to zip-up hoodies and disco pants.

Threat: Threat was the losing the company's base in the market. so the company was taken over by a Canadian company Gilden Activewear.

TOWS analysis is the reverse analysis of a business when it has already thrown out from the market.

Threat: it was the market where the company already face a bad experience due to some news. so the competitor s are always trying to utilize the fact for their strength, where the fresh start-up company should take care of these aspects.

Opportunity: Here the only opportunity associated with the company/CEO is his visionary thinking and its quality of product been appreciated by the customer.

weakness: the only weakness associated is the revival of the CEO's news may affect the company's performance.

Strength: it is the CEO's capability and expertise, which may bring back the fortune to the newly established company.

1. The threat to the organization may be the news and its impact which was the main reason for the company's downfall.

If we will discuss the opportunity associated with the company is product popularity. so the organization can work on its product quality more and regain customer's loyalty.

2. The strength of the company is its product quality and its visionary's CEO's thought execution. weakness is associated with the news, if they will take care of the news and the adverse advertisement by their competitor then there is a chance for the company to revive back.