Question

1. eBay's SWOT analysis.

Answer 1

Ans) eBay's SWOT ( Strength Weakness Opportunity Threat) analysis is as follows:

Strengths

eBay is one of the best accounts of the website bubble. Truth be told, the two monsters that for the most part commanded the universe of web based business as of not long ago are eBay and Amazon. eBay is a fabulous online closeout and shopping site and has tasks in numerous nations around the globe. Its plan of action of going about as an agent among venders and purchasers is incredible and limits its operational expenses. eBay is a standout amongst other worldwide brands with an all out brand estimation of $13,017 million starting at 2018. Interbrand, a worldwide brand consultancy organization, set eBay at #38 in its yearly positioning of Best Global Brands for the year 2018 (Interbrand, 2019). eBay's money related position is awesome also. For example, its income for the quarter finished March 31, 2019 was $2.6 billion (eBay Inc., 2019).

Weakness

While there are a huge number of postings at present accessible on eBay, the organization has by one way or another built up a negative brand picture throughout the years. Numerous individuals see eBay as a 'second hand' items commercial center. Notwithstanding, it merits referencing that eBay has taken various activities as of late to change customer discernment.

Numerous dealers gripe that eBay's charges for posting things and installment preparing are high and these expenses have risen fundamentally throughout the years. These high expenses frequently leave the venders with no benefits, and in this way, a large number of them leave business decently fast. Furthermore, the clearance of fake merchandise by certain dealers has harmed eBay's image notoriety.

Opportunities

There has been an astounding ascent in the quantity of individuals investigating internet shopping experience throughout the years. The expansion has been seen in numerous nations, for example, the USA, the UK, Canada, and India to give some examples. Therefore, the high lanes are kicking the bucket which in actuality offers eBay an incredible open door for further development and improvement. Drawing the consideration of new clients is absolutely worth investigating.

eBay can become further by adding new nations to its Global Shipping Program (GSP). In like manner, opening on the web stores in the nations where it has no tasks yet merits investigating. It ought to be referenced that eBay has added numerous administrations to its portfolio throughout the years through acquisitions or through purchasing noteworthy stakes in certain organizations. Seeking after comparable development methodologies may turn out be extremely helpful for eBay.

Threats

eBay faces a hardened challenge from a decent number of contenders. Amazon, Alibaba, and Walmart.com are generally viewed as the significant contenders of eBay. In like manner, numerous other online commercial centers for example Shopify, BriskSale, StoreEnvy, Poshmark, Jet, and Facebook likewise contend with eBay legitimately or by implication. Also, numerous provincial minimal effort online retailers are causing eBay huge issues.

Online security danger is additionally a significant issue to consider in this dialog. Numerous online stages have been hacked throughout the years. Truth be told, eBay's security was broken in May 2014 causing the burglary of buyers' information, for example, usernames, passwords, telephone numbers, and physical locations.