The following materials should be considered in the control/monitor part of a marketing plan:- Feedback mechanism...

The following materials should be considered in the control/monitor part of a marketing plan:- Feedback mechanism to monitor progress - Evaluation process - Performance objectives (quantifiable elements) - Profit margin - Market share - Promotional effectiveness - Market penetration How these are analyzed in the case of a pizza company

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The following materials are considered and and analysed in the marketing plan of Dominos which is a pizza company:

Feedback: The service providers ask for the customer's feedback by both ways whether it's online or offline. They ask the customer for their feedback just after the completion of the order, or they shall also ask about the recent Dominos experience of the customer by online method. At their branches, they provide a feedback box and chits for doing the needful. The company uses the feedback slips for improvisations in their services. They consider it as an important step to move forward with their work.
Evaluation process: performance appraisal and evaluation of the performances of the employees is an essential feature to be covered under the marketing process of the company. Dominos evaluates the performance of its employees on a monthly basis, which decides their performance appraisal and increase in their pay.
Performance objectives: the company has the objective and vision of maintaining high standards and quality in their performance and maintaining the international chain of pizza delivery. They aim at providing the excellent experience to their customers with an excellent product and service.
Profit margin: the profit margin for the fast food franchise of Dominos is approximately 433.66 USD. The company has been able to improve its revenue for the past few years.
Market share: dominos has taken 50% of the market for pizza delivery. It is also the largest pizza company with more than 17000 stores in more than 90 countries worldwide. It has also easily managed to conquer the market by selling pizza at affordable prices.
Promotional effectiveness: the company has been successfully crowned as the king of pizza in digital marketing. The creative campaigns, discount offers, coupons etc., helped the company to attract more customers.
Market penetration: dominos projects $25 billion in its annual sales globally, over the time its share in the market has also blossomed. It has spread out its branches in more than 90 countries. It has also planned out its acquisition strategies and mergers for market penetration in new countries.

Rahul Sunny answered 2 years ago

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