Question

In: Economics

The following materials should be considered in the control/monitor part of a marketing plan:- Feedback mechanism...

The following materials should be considered in the control/monitor part of a marketing plan:- Feedback mechanism to monitor progress - Evaluation process - Performance objectives (quantifiable elements) - Profit margin - Market share - Promotional effectiveness - Market penetration How these are analyzed in the case of a pizza company

Solutions

Expert Solution

Ans.

The following materials are considered and and analysed in the marketing plan of Dominos which is a pizza company:

  • Feedback: The service providers ask for the customer's feedback by both ways whether it's online or offline. They ask the customer for their feedback just after the completion of the order, or they shall also ask about the recent Dominos experience of the customer by online method. At their branches, they provide a feedback box and chits for doing the needful. The company uses the feedback slips for improvisations in their services. They consider it as an important step to move forward with their work.
  • Evaluation process: performance appraisal and evaluation of the performances of the employees is an essential feature to be covered under the marketing process of the company. Dominos evaluates the performance of its employees on a monthly basis, which decides their performance appraisal and increase in their pay.
  • Performance objectives: the company has the objective and vision of maintaining high standards and quality in their performance and maintaining the international chain of pizza delivery. They aim at providing the excellent experience to their customers with an excellent product and service.
  • Profit margin: the profit margin for the fast food franchise of Dominos is approximately 433.66 USD. The company has been able to improve its revenue for the past few years.
  • Market share: dominos has taken 50% of the market for pizza delivery. It is also the largest pizza company with more than 17000 stores in more than 90 countries worldwide. It has also easily managed to conquer the market by selling pizza at affordable prices.
  • Promotional effectiveness: the company has been successfully crowned as the king of pizza in digital marketing. The creative campaigns, discount offers, coupons etc., helped the company to attract more customers.
  • Market penetration: dominos projects $25 billion in its annual sales globally, over the time its share in the market has also blossomed. It has spread out its branches in more than 90 countries. It has also planned out its acquisition strategies and mergers for market penetration in new countries.

Related Solutions

Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus...
Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plan Template (also available following p. 72) to assist you and be sure to include your responses to each question in that template. You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format....
Design a Marketing plan for a new outpatient unit in a hospital. the marketing plan should...
Design a Marketing plan for a new outpatient unit in a hospital. the marketing plan should contain variety if the following: specific goals and Smart objectives. detailed explanation of the price place priduct primotion ( it must include information on market audit target audience and demographics). marketing strategyband busimess communication standards to be used. Assessment id due diligence( any operational, financial or human resources requirement needed to implement the plan) specific explanation of necessary budget, revenue and staff limitation to...
An organization’s internal audit department is usually considered an effective control mechanism
An organization’s internal audit department is usually considered an effective control mechanism for evaluating the organization’s internal control structure. The Birch Company’s internal auditing function reports directly to the controller. Comment on the effectiveness of this organizational structure.  
Is marketing control really necessary in a marketing plan or is it an optional managerial exercise?
Is marketing control really necessary in a marketing plan or is it an optional managerial exercise?
develop a control plan to control the distribution of office supplies. the plan should clearly indicate...
develop a control plan to control the distribution of office supplies. the plan should clearly indicate the various mechanisms available for the control of office supplies as well as a template to record movement of the office supplies sufficiency. (basically inventory)
Develop and submit the FOURTH part of the business plan. 1. MARKETING PLAN Overall Marketing Strategy....
Develop and submit the FOURTH part of the business plan. 1. MARKETING PLAN Overall Marketing Strategy. Pricing. Sales Tactics. Service and Warranty Policies. Advertising and Promotion. Distribution. 2. DESIGN AND DEVELOPMENT PLANS Development Status and Tasks. Difficulties and Risks. Product Improvement and New Products. Costs. Proprietary Issues.
Feedback is considered an important part of the public relations process. why? answer must be 20...
Feedback is considered an important part of the public relations process. why? answer must be 20 lines.
Write the budget part of a pizza company marketing plan
Write the budget part of a pizza company marketing plan
Part II Content of Marketing Plan As a marketer , you will need a good marketing...
Part II Content of Marketing Plan As a marketer , you will need a good marketing plan to provide direction and focus for your brand, product, or company. To deeper understand what to write in the marketing plan, one essential step is to know competitive advantage through well-informed segmenting, targeting, differentiating, and positioning decisions. Pay attention that unlike a business plan, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be...
The following exercise pertains to the Control Quality process. a.   What does Control Quality monitor and...
The following exercise pertains to the Control Quality process. a.   What does Control Quality monitor and what does it compare the results to? b.   Describe inspection. c.   How do inspection and prevention differ? d.   What is attribute conformity? What is the resulting decision from attribute measurement results? e.   Describe the purpose of control charts. What are they used for primarily? f.    What are the common causes of variance?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT