Identify targeted market segment and customers or people that ikea provide products to

Identify targeted market segment and customers or people that ikea provide products to (The Harvard Referencing style must be used to support all sources of information used in writing the assignment. A reference list (in Harvard Referencing format)must be provided at the end of the assignments)

Expert Solution

IKEA was found by Ivagvar Kamprad.It's acronmy is Ingvar Kamprad Elmtryd (his family's name) Agunnaryd (village in Småland where he grew up).

This Targeted Market Segment is on the young customer who focus on the lifestyle and space living with low expenses.It's cost is low because it packs flat to reduce the transportation cost and packing It's basic segmentation is focused on customers income level, age etc.It provides quality products at cheaper price.

In IKEA they focus on various factors like geographic , demographic, biological factors, psychology etc.

Professional , students who are within or above 22 who has different lifestyle based on fashion, trending with less expenses are focused.

They keenly focus on giving quality products and maintaining the customer relations.

ekkarill92 answered 2 years ago

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