Question

Explain how marketing works with its partners to create and deliver customer value.

Answer 1

Each company department can be thought of as a link in the company’s internal value chain. That is, each department carries out value-creating activities to design, produce, market, deliver, and support the firm’s products. The firm’s success depends not only on how well each department performs but also on how well the various departments coordinate their activities. In its quest to create customer value, the firm needs to look beyond its own internal value chain and into the value chains of its suppliers, distributors, and, ultimately, its customers. Partners include suppliers, distributers, and customers.

 

Departments function as links in the internal value chain, coordinating activities crucial for creating and delivering customer value, including external partners like suppliers and distributors.