Explain how marketing works with its partners to create and deliver customer value.

Expert Solution

Each company department can be thought of as a link in the company’s internal value chain. That is, each department carries out value-creating activities to design, produce, market, deliver, and support the firm’s products. The firm’s success depends not only on how well each department performs but also on how well the various departments coordinate their activities. In its quest to create customer value, the firm needs to look beyond its own internal value chain and into the value chains of its suppliers, distributors, and, ultimately, its customers. Partners include suppliers, distributers, and customers.

Departments function as links in the internal value chain, coordinating activities crucial for creating and delivering customer value, including external partners like suppliers and distributors.

Junaid answered 10 months ago

What is the role of marketing in strategic planning process? Explain how marketing works with its...

What is the role of marketing in strategic planning process? Explain how marketing works with its partners to create and deliver customer value.

1) how Diageo create their value? 2) how Diageo deliver the value ? please answer it...

1) how Diageo create their value? 2) how Diageo deliver the value ? please answer it by essay way (separately)

Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to...

Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers.

Explain in detail how the SRP ( signal recognition particle) works to deliver a protein to...

Explain in detail how the SRP ( signal recognition particle) works to deliver a protein to the ER lumen and then how that protein gets delivered to the exterior of the cell. You may wish to use a specific example if so, cite the source.

Create a 4 bit register and explain how it works

a. Explain the five (5) product levels in the Customer Value Hierarchy. b. As a Marketing...

a. Explain the five (5) product levels in the Customer Value Hierarchy. b. As a Marketing Consultant employed by Wisconsin International University College, and using the Customer Value Hierarchy as your framework, advise the management of the school about five (5) strategies, with justification, they may need to employ at the different product levels in order to achieve their organizational objective.

Define lifetime customer value. Explain the components used to calculate LCV. How may marketing managers use...

Define lifetime customer value. Explain the components used to calculate LCV. How may marketing managers use LCV in various strategies to grow marketing profits? Bullet points will be helpful. Your company, Lem Inc., is evaluating four different market segments. The company is going to select one segment as its primary segment for the next three years. Using the excel program on lifetime value, what is the Total lifetime value of each of the following customer segments using a 5% discount...

Marketing-Explain how the demand curve works and how it benefits a firm. Be specific/detail

1. Seth Godin’s concept of Permission marketing works to get a “date” with a customer and to...

1. Seth Godin’s concept of Permission marketing works to get a “date” with a customer and to sell products. You are the marketing manager responsible for continuing customer relationship marketing from beginning to end. Define and Demonstrate how the “Sales Continuum of Suspect through to Advocate” works and why its necessary for a marketing manager to understand it. Demonstrate how you would use the Permission Marketing concept when applied to the Sales Continuum as discussed in class. “WII-FM” means “What’s in...

Consider BMW Globalization represents the opportunity to deliver improved value to end customer to developing a...

Consider BMW Globalization represents the opportunity to deliver improved value to end customer to developing a world class supply relationships in terms of cost,quality,deliver and performance.More and more buyers will have to learn to develop a supply chain base in more than one country in order to remain competitive in the complex and dynamic global business environment. Identify a company of your choice(in a vehicle manufacturing industry) on which you will base your study. Write a detailed report on the...

Question