Question

1. Artificial Intelligence

a) Define this digital marketing tactic today.

b) Share (what is) the innovation relating to this tactic.

c) How this could be used for marketing in the future?

Answer 1

Answer-A) Digital marketing today is concerning many more types of audience interaction than website or email and others. It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways.

1. Digital device
2. Digital platforms
3. Digital media
4. Digital data
5. Digital technology

These are the following digital marketing tactics in today –

1. Social media marketing
2. Content marketing
3. Marketing technology
4. Search engine optimization
5. Email marketing
6. Search and social ads
7. Data management

Answer-B) Today’s world is totally digital marketing era and peoples are frequently joining this creative and fast innovation in marketing and business practices. There are much difference between in digital marketing strategy and digital marketing tactics. Tactics is something which useful in achieving the strategy. These are the following innovation which are related to the digital marketing tactics-

1. Marketing Apps
2. Micro targeting
3. Digital assistants
4. Advocate marketing
5. Podcasts, live stream and video shows
6. Client’s feedback portal

Answer-C) Future of digital marketing will be unaccountable and very crucial. Digital marketing is changing the business process of every organization and generating more and more innovative entrepreneurship and offering a variety of business process. Digital marketing is playing a very vital role in the marketing and role of digital marketing tactics in future are very bright because of increasing use of internet among customers and business is continuous adapting the innovation of digital marketing.

Digital marketing is making easy in promotion and marketing of products and services. Role of digital marketing tactics is most relevant and useful in business operation. Organizations are doing their each operation through the digital marketing. Trends will be more revolutionised these following digital marketing practices-

Website

Blog posts

E-books and whitepapers

Info graphics

Interactive tools

Social media channels like Facebook, LinkedIn, Twitter, Instagram, etc

Earned online coverage like PR, social media, and reviews