1. Video Marketing a) Define this digital marketing tactic today. b) Share (what is) the innovation...

1. Video Marketing

a)   Define this digital marketing tactic today.
b)   Share (what is) the innovation relating to this tactic.
c)   How this could be used for marketing in the future?

Expert Solution

Answer: (1) The video marketing refers to the marketing strategy which integrates the engaging videos into the marketing campaigns.

(2) The innovation which relates to this tactic is the digital technology which now allows a number of innovative services like live video streaming. This helps in adding the videos to social media platforms also and creates meaningful campaigns.

(3) In future this will be one of the most popular forms of marketing as it makes the marketing campaigns more vibrant. The videos are more engaging than the text and image content. The sites like YouTube have now become the second largest search engine after Google and hence people will be using websites like YouTube for searching information and hence this trend creates a strong scope for video marketing as the marketers can put up their promotional videos on such sites targeting the customers who may use such sites for information search.

keosha answered 10 months ago

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