Question

Describe four (4) guidelines for creating a positioning statement and provide an example for each.

Answer 1

Market Positioning alludes to the capacity to impact purchaser discernment with respect to a brand or item comparative with contenders. The goal of market situating is to set up the picture or personality of a brand or item with the goal that purchasers see it with a specific goal in mind.

For instance:

• A purse producer may situate itself as an extravagance superficial point of interest

• A TV producer may situate its TV as the most creative and forefront

• A drive-through joint chain may situate itself as the supplier of modest dinners

There are a few kinds of situating methodologies. A couple of models are situating by:

• Product ascribes and benefits: Associating your image/item with specific qualities or with certain helpful worth

• Product value: Associating your image/item with serious estimating

• Product quality: Associating your image/item with high caliber

• Product use and application: Associating your image/item with a particular use

• Competitors: Making customers believe that your image/item is superior to that of your rivals

A perceptual guide is utilized to show shopper impression of specific brands. The guide permits you to recognize how contenders are situated comparative with you and to distinguish openings in the commercial center.

Make a situating explanation that will serve to recognize your business and how you need the brand to be seen by customers.

For instance, the situating explanation of Volvo: "For upscale American families, Volvo is the family car that offers most extreme security."

For making an Effective Market Positioning Strategy, one must follow the beneath focuses

1. Decide organization uniqueness by contrasting with contenders

Investigate contrasts between your organization and rivals to distinguish openings. Zero in on your qualities and how they can misuse these chances.

2. Distinguish current market position

Distinguish your current market position and how the new situating will be useful in separating you from contenders.

3. Contender situating examination

Recognize the states of the commercial center and the measure of impact every contender can have on one another.

4. Build up a situating procedure

Through the previous advances, you ought to accomplish a comprehension of what your organization is, the means by which your organization is not the same as contenders, the states of the commercial center, open doors in the commercial center, and how your organization can situate itself.