Question

1) which of the following doesn't come under conditions for considering direct exporting as a market entry strategy

a) company goals

b) size of company

c) resources

d) product or service

e) mission statement

2) some common market entry strategies for service firms depend on:

a) licensing agreement, franchise, agencies, and distributor

b) franchise, distributors, joint venture, and agent

c) the use of direct or indirect exports

d) all of the above

3) Research of an international market for a product is different from research undertaken for a service. which of the following, however, is common to both?

a) logistics and distribution

b) marking and labeling requirement

c) customer needs

d) the supply chain

4) which of the following falls under typical consumers level market forces for market research

a) income levels and occupation

b) age and education

c) sex and languages

d) all of the above

Answer 1

1) Answer. Option:- e) Mission Statement

Reason:- Mission statement is the objective description of the each company explaining about real operational procedures of companies production methodology and its describes about the consumer services, the level of resources used for the production, the reports of the gained profit and the future plans of expanding the business, etc. The statement only describes the portfolio of the company rather than explaining the direct export strategic plans.,  

2. Answer. Option:- a) licensing agreement, franchise, agencies, and distributor

Reason:- For every market entry procedures, the new firms depends upon the operational factors of getting licensing agreement, franchise, agencies and distributor. The firms should find the abrupt franchise holders in order to maintain the smooth agreement of sharing the loyalty and the profit without making any compromise on loss by loosing the customers reputation. Such reputation are retained both in international as well domestic level only when the agencies and the distributor boost the sales volume.

3. Answer:- Option:- c) Customer needs.

Reason:- Customer needs acts as a parameter for doing research on international market for the products liked by customers circle and also the service of the products which fulfills the customers satisfaction. So customer needs always plays an determinant role in judging the pulse of the demand for the certain products. So the research strategy can use the data extracted for the customer needs as the strong indicator to do research of international markets as well the advantages of the service rendered by the products.

4. Answer:- Option:- a) income levels and occupation

Reason:- The consumer level market forces for market research is mostly determined by the factor of income levels and occupation. Demand for the favorite products of the customers has direct relationship with the rate of the consumers tastes and preference to buy the products. The consumers tastes and preferences can be researched only by calculated on the basis of the income level and their occupation which urges them to buy more when there is need to fulfill their needs. So it is obviously proved fact that the market forces are greatly influenced by the income levels and occupation.